LOI Promotion Activities

[Philosophizer]

The crest is there but it's absolutely tiny. It should be much much bigger so that it can catch your eye. The placent is good though, right in the middle.
And if the green background was replaced with black and red it would be more on-brand.
Also, I noticed it says "The Bohemian Football Club". Correct me if I'm wrong but isn't the name of the club "Bohemian Football Club", without the "the". It would be fine to say "the bohemian football club" as a description, but when you capitalise the 1st letters of each word it looks like it's the official name of the brand.
Consistently reinforcing the correct brand name, crest and colours are paramount to building a brand, so my advice would be to say "Bohemian FC", enlarge the crest a lot and use the Bohs colours.
I chose Bohemian FC, because most big clubs usually abbreviate "football club" these days. Look at Arsenal FC, Chelsea FC for example. If their enormous branding and marketing teams do it there's probably a good reason.

[EatYerGreens]

It's literally staring at you in the middle of the page.

Haha - d'oh ! My bad (embarrassed smiley face).

I didn't notice it amongst the Premier League shirts. Though that probably helps prove the point that the logo/branding is too small (and also seems to have a transparency setting on it).

It's almost as if they don't want people to know it's a Bohs initiative.

[Philosophizer]

I also noticed there's quite a bit of empty space at the sides of the poster lower down. Empty space isn't a bad thing on a poster, it's much better than a poster that's cluttered for eg, but in this case if you're going to enlarge the crest and the name of the club so that it stands out in the centre of the page, you'll probably have to lower the body of text to make room. You could then widen the text into the empty space at the sides.
Also, i noticed on the Bohs ad at bus stops and on hoardings in Dalymount that the club motto seems to be "The people's club". I think it's a fantastic motto, and should be promoted on club marketing. Think how synonymous "you'll never walk alone" is to Liverpool or "mas que un club" is to Barca. A good motto can go a long way, and Bohs have an excellent one so they should push it as much as possible.

So the centre of the poster could look something like:

Bohemian FC
INSERT
BIG
CREST
HERE
The People's Club

[Mr A]

This poster is selling a Premier League Fantasy competition. To some extent it's aimed more at non-Bohs fans than being part of the usual brand building exercises. Obviously the brand is always important, but sometimes there is a case for tailoring to the audience at the time. Not a big fan of the poster but can see why they wouldn't have it all red and black with Bohs stuff super prominent.

[EatYerGreens]

This poster is selling a Premier League Fantasy competition. To some extent it's aimed more at non-Bohs fans than being part of the usual brand building exercises. Obviously the brand is always important, but sometimes there is a case for tailoring to the audience at the time. Not a big fan of the poster but can see why they wouldn't have it all red and black with Bohs stuff super prominent.

But Fantasy Premier League competitions are ten a penny.

Every decent sized workplace will have one, as will groups of friends, teams etc. It's not as if Bohs are selling a unique product. So why would someone join a random one they've seen advertised over one with other people they know anyway (assuming they have friends and work colleagues, of course) ?

This idea of completely changing your marketing and branding to tailor to your audience is also ballax I'm afraid. You don't see the likes of McDonalds doing it. Your brand is sacred, doesn't get fecked with, and should appear on everything you do. Marketing 1.0. The rest of the ad or whatever it is can then be tailored if you want to reach different audiences, but the branding should be 100% consistent.

[EatYerGreens]

I also noticed there's quite a bit of empty space at the sides of the poster lower down. Empty space isn't a bad thing on a poster, it's much better than a poster that's cluttered for eg, but in this case if you're going to enlarge the crest and the name of the club so that it stands out in the centre of the page, you'll probably have to lower the body of text to make room. You could then widen the text into the empty space at the sides.
Also, i noticed on the Bohs ad at bus stops and on hoardings in Dalymount that the club motto seems to be "The people's club". I think it's a fantastic motto, and should be promoted on club marketing. Think how synonymous "you'll never walk alone" is to Liverpool or "mas que un club" is to Barca. A good motto can go a long way, and Bohs have an excellent one so they should push it as much as possible.

So the centre of the poster could look something like:

Bohemian FC
INSERT
BIG
CREST
HERE
The People's Club

'The People's Club' is a great motto, but isn't particularly unique or ownable.

Everton have been using it for years, for example. It'll probably end up being a very hackneyed motto that at least one club in every league or division uses to try to make themselves sound earthy and cool. That doesn't mean it's a bad motto/strapline btw - just that it's in danger of becoming 'old hat'.

[Philosophizer]

This poster is selling a Premier League Fantasy competition. To some extent it's aimed more at non-Bohs fans than being part of the usual brand building exercises. Obviously the brand is always important, but sometimes there is a case for tailoring to the audience at the time. Not a big fan of the poster but can see why they wouldn't have it all red and black with Bohs stuff super prominent.

But using black and red instead of green won't do any harm. The green background may do harm because it's inconsistent with the brand colours. The green colour doesn't seem to have been selected for any other reason other than it looks nice. It does indeed look well, but why not keep all marketing material on the same colour scheme. Consistency is essential! (https://www.venveo.com/blog/three-reasons-brand-consistency-is-so-important)

Every marketing campaign (no matter how small, even if it's only an ad for your Fantasy PL competition), should carry the brand colours, the brand crest/logo, and usually the brand motto. Look at Tesco, every ad will carry the same colour scheme of red, blue and white, it will bear their logo, and it usually has the "Every little helps" motto.

Brand colours are important. And i'd argue that when it comes to a football club, brand colours are even more important than they would be for Tesco or McDonalds.

[ger121]

But using black and red instead of green won't do any harm. The green background may do harm because it's inconsistent with the brand colours. The green colour doesn't seem to have been selected for any other reason other than it looks nice. It does indeed look well, but why not keep all marketing material on the same colour scheme. Consistency is essential! (https://www.venveo.com/blog/three-reasons-brand-consistency-is-so-important)

Every marketing campaign (no matter how small, even if it's only an ad for your Fantasy PL competition), should carry the brand colours, the brand crest/logo, and usually the brand motto. Look at Tesco, every ad will carry the same colour scheme of red, blue and white, it will bear their logo, and it usually has the "Every little helps" motto.

Brand colours are important. And i'd argue that when it comes to a football club, brand colours are even more important than they would be for Tesco or McDonalds.

I hope after taking all this time to post about the advertisement, that you at least signed up. Even if you didn't, thanks for all the publicity on foot.ie

[Eminence Grise]

Great signings for Bohs!! Did they sell the ground again? (And again and again and...?)

[EatYerGreens]

I hope after taking all this time to post about the advertisement, that you at least signed up. Even if you didn't, thanks for all the publicity on foot.ie

As Gary Glitter and the Jimmy Saville Estate can confirm, not all publicity is good publicity.

[ger121]

As Gary Glitter and the Jimmy Saville Estate can confirm, not all publicity is good publicity.

Well as they say, there's only one thing worse than being talked about and that's not being talked about.

[Missing Links]

Cheers lads.The comp got over 150 entries @ €20 a pop and raised over 2k for the club.It also raised €150 for this year's chosen good cause (Mags' EDS Medical Fund).A sister comp (LMS) also raised 2k..so a good week for Bohs (off the field anyway!).

[EatYerGreens]

Well as they say, there's only one thing worse than being talked about and that's not being talked about.

Again - try telling that to Gary Glitter or the Saville family.

[colonelwest]

I'm somewhat struggling to comprehend the massive lunacy of a jump from gratuitously slagging off a Fantasy Premier League competition that a club is running (along with most other clubs in the league) to comparing it to two infamous paedophiles? Is first prize a trip on myposts spaceship through a time warp to Top of the Pops in 1977?

[EatYerGreens]

I'm somewhat struggling to comprehend the massive lunacy of a jump from gratuitously slagging off a Fantasy Premier League competition that a club is running (along with most other clubs in the league) to comparing it to two infamous paedophiles? Is first prize a trip on myposts spaceship through a time warp to Top of the Pops in 1977?

That's because you seem unwilling to differentiate between a constructive and reasoned critique of a poster from someone with a career background in marketing, and "gratuitously slagging it off".

And the whole 'all publicity is good publicity' thing is just a lazy, bullsh!t cliché that the real world shows just isn't true.

Run along now.

[Dalymountrower]

Wow a professional marketeer in our midst!, please dispense more pearls of wisdom oh exalted one.

[nigel-harps1954]

I once drew up a poster on MS Paint. It looked terrible.

[EatYerGreens]

I once drew up a poster on MS Paint. It looked terrible.

Hard to know whether to blame the artist or the subject matter if it was a Harps one ;)

[gufcfan]

I once drew up a poster on MS Paint. It looked terrible.

Not the only one in the LOI doing it by the looks of it.

[colonelwest]

That's because you seem unwilling to differentiate between a constructive and reasoned critique of a poster from someone with a career background in marketing, and "gratuitously slagging it off".

And the whole 'all publicity is good publicity' thing is just a lazy, bullsh!t cliché that the real world shows just isn't true.

Run along now.


Yes, comparing the miniscule level of publicity a little side Fantasy Football Competition that practically every club runs in the country (LOI or otherwise) to two notorious paedophiles is a "constructive and reasoned critique" in terms of publicity, branding and/or marketing in general. Spot on there mate, of course it is. Please do continue educating the proletariat from your wealth of a career background.

[EatYerGreens]

Yes, comparing the miniscule level of publicity a little side Fantasy Football Competition that practically every club runs in the country (LOI or otherwise) to two notorious paedophiles is a "constructive and reasoned critique" in terms of publicity, branding and/or marketing in general. Spot on there mate, of course it is. Please do continue educating the proletariat from your wealth of a career background.

The Saville and Glitter references were clearly comparisons to that old 'all publicity is good publicity' cliche, and not the poster itself. Please keep up.

Amazing how precious some fans get about a poster being analysed. There's a danger this place might even get mistaken for an internet forum ;)

[colonelwest]

Blast from the past this, a BBC report from 1983 on Limerick and the Pat Grace/ City/ Utd fallout with added bonus KFC/ Famous Fried Chicken League of Ireland mentions thrown in!

80k views on facebook and it's going viral elsewhere as well!
:D

https://www.facebook.com/BBCArchive/videos/479905389049163/

[Eminence Grise]

Great find, Colonel.

[ger121]

Great find, Colonel.

Finger Licking Good, Colonel.

[legendz]

On the title topic of LoI Promotion Activities, Cork and Dundalk are the league's finest silver and the best promotion possible, gimmick free as well and all that. The cup final was a great game to watch. It was deservedly top billing on RTÉ news sport that evening. It's been obvious for years that the league needed at least 2 clubs to raise the standard for the rest to follow.

Taking Limerick and Waterford as an example from a Munster perspective, a third of their home games will be against the league's top 3. That's got to be a massive help for attracting big crowds. Include Derry and if Limerick v Waterford can generate a Munster rivalry build up, they are looking at 10 crowd drawing home games.

Outside the top 4, competition will be fierce to remain in the division. It's debatable whether a European playoff for the final Europa League spot is needed. I'm in favour of it but it might be a bit drawn out to have to wait a week depending on the Cup finalists in any given year.

I hope the right call is made on the promotion-relegation playoffs, especially for keeping an interest in high profile end of season games in the First Division. I'd like to see 2nd to 4th in the First Division included in the promotion-relegation play-offs. That could be either semi-finals and final or 3rd and 4th in quarter-finals with the winner taking on 2nd in a semi-final while 9th from the Premier await the winners.

[sbgawa]

The street football videos done by Glen Cronin and Duffer are a fantastic throwback and actually seem to be working getting kids out off their butts ��. Check out the shamrock rovers Twitter account....maybe someone could put up a link I haven't got the skills needed. ��

[Ezeikial]

The street football videos done by Glen Cronin and Duffer are a fantastic throwback and actually seem to be working getting kids out off their butts ��. Check out the shamrock rovers Twitter account....maybe someone could put up a link I haven't got the skills needed. ��

Credit where it is due - excellent campaign with perfect timing

[Longfordian]

I’ve only watched one of them but what’s #footballlovesus supposed to mean? ‘We love football’ I could understand.

[Ezeikial]

I’ve only watched one of them but what’s #footballlovesus supposed to mean? ‘We love football’ I could understand.
https://www.buzz.ie/amp/football/rovers-coach-reveals-origin-footballlovesus-267053?__twitter_impression=true

[NavanBohs]

#TerracesNotTV (https://twitter.com/bfcdublin/status/957946012164816896) :ball:

[Ezeikial]

#TerracesNotTV (https://twitter.com/bfcdublin/status/957946012164816896) :ball:

Brilliant promo that really gets the message across

Live football is a real experience that parents and children can share together over a long period. There are very few enduring shared experiences quite like it.

Well done Bohs

[White Horse]

Terrific promo. Well done to all involved.

[Real ale Madrid]

Flares used again to promote the league. I suppose its a good way to put the fine money to good use.

[sbgawa]

If we could cut out the flares in Tallaght we wouldn't have to bother with promoting the club with all the money we would save :)

[Missing Links]

#TerracesNotTV (https://twitter.com/bfcdublin/status/957946012164816896) :ball:

Brilliant stuff...the Sky's the limit!

[BonnieShels]

#TerracesNotTV (https://twitter.com/bfcdublin/status/957946012164816896) :ball:

Saw that yesterday. It's absolutely fantastic.

[legendz]

Most passive followers of the LoI that I have spoken to have given the league format a thumbs up. It's very easy for them all to understand. Teams play everyone twice at home and twice away. It'll be time now to focus on all other activities for promoting the league. The format discussion is finally over! :-)

Cork and Dundalk are the league's finest silver. They have the respect of the LoI community and potential market audience of the LoI.

The 4 home games the rest are guaranteed against these two will have to be utilised by the likes of Limerick and Waterford to entice more support on a regular basis.

Some clubs might want to consider offering people who buy a ticket for one game the option of going to the next game for half price. Fair enough they might want to exclude games against the regular top 4, who might be considered Category A, from being half price. I'm sure most would understand that. For example if I go to Limerick versus Bohemians, offering a discount for the next home game against a team outside the category A would be an incentive.

[legendz]

LoI Weekly podcast is back tomorrow. It'll be their first episode of season 2. Is it any good? I listen to a few good podcasts from across the water.

[nr637]

"The fact is that the League of Ireland is the best attended and most popular club competition in Ireland. No other clubs in Ireland can attract 2,000 people every second week for nine months".

https://www.independent.ie/sport/soccer/league-of-ireland/it-inspires-blind-devotion-in-some-utter-contempt-in-others-lets-enjoy-our-league-of-ireland-community-for-what-it-is-36604607.html

[Martinho II]

LoI Weekly podcast is back tomorrow. It'll be their first episode of season 2. Is it any good? I listen to a few good podcasts from across the water.

very good. banter between johnny ward and Daniel McDonnell is very good. very knowledgeable too!

[legendz]

very good. banter between johnny ward and Daniel McDonnell is very good. very knowledgeable too!
Johnny is the guy who used to run the old Eircom Message Board is it? I think someone said before that the McDonnell fella was a forum member on that old message board.

[Longfordian]

Correct on both counts. I started my LOI forum days on there too, as did a few of the other old timers on here. Still recognise some names from there when they pop up on Twitter sometimes.

[legendz]

I think starting the league on a rest weekend of the 6 Nations has been a good idea. It freed up media coverage to focus on the LoI. I'm not sure it was planned by the powers that be. I've been saying for years that the league should start on such a weekend. However they came upon it, it's worked out.

[Mr A]

Harps season ticket push is a wee bit offbeat. I bet you watch the wee video more than once :)

https://www.facebook.com/finnharpsfc/videos/877562982425180/

[ToberonaTornado]

DCFC 2018 - Back to Brandy



https://www.youtube.com/watch?v=ioAN4HZOVXo&feature=youtu.be

[Ezeikial]

Another brilliant poster from @rubot on Twitter

https://pbs.twimg.com/media/DZPRr1XWkAA3khd.jpg

[Mr A]

Crucify him!

[HarpoJoyce]

Tonight Friday 03rd August, UCD AFC v Cabinteely FC, UCD Bowl, ko 19;45

All Football Fans are welcome to The Friendly Derby tonight and a great chance to watch The Students v Cabo in another entertaining game. To acknowledge Chelsea FC training at te UCD Bowl during the week, UCD are offering all Fans who attended the Chelsea FC v Arsenal FC derby game at Aviva Stadium on Wednesday €5.00 entry to tonight's game at The UCD Bowl on presentation of their Ticket stub. #COYBIB
http://www.ucdsoccer.com/airtricity-league/first-division/2036-preview-ucd-vs-cabinteely

Match day Arrangements Tickets: Adult €12:00, Student/Senior €8:00; UCD Student €5:00
http://www.ucdsoccer.com/club/directions-to-belfield-bowl

https://foot.ie/attachment.php?attachmentid=2704&stc=1

[Martinho II]

This is being run by the FAI tommorrow in conjunction with us;

http://ltfc.ie/wp-content/uploads/2018/07/38030567_1804824362942430_2260208487772454912_n.jp g

[EatYerGreens]

All Football Fans are welcome to The Friendly Derby tonight

Isn't 'Friendly Derby' something of an oxymoron ?

It also makes it sound like its just a friendly match, which would hardly draw a crowd/set the pulses racing.