LOI Promotion Activities

[pineapple stu]

You don't and can't know how many people bought it without knowing money goes to Palestine. You don't and can't know how many bought it from websites or market stalls selling "fake" copies of it, which is quite prominent. You can't and don't know how many people bought it without knowing or caring if Bohs are a football club. Some will google "Fontaines DC jersey" and click on the store to buy it, get the link on a twitter thread or reddit or whatever.
While those are technically true, I can give pretty good answers I'd say -

1) I'd say the vast majority of people would have known the money was going to Palestine. As I say, it's on practically every press release about it, and on the club site at point of purchase. And I don't see it for sale on the Fontaines website, so it's not as if people are buying from the band.
2) Fake copies are irrelevant - Bohs can make money off the Palestinian genocide, but even they don't get any money from fakes.
3 and 4) If you Google "Fontaines DC jersey", literally the first search returned is "Adult 2025 Third Jersey Fontaines D.C." and is on the Bohs website. And the vast majority of press about it starts off by referring to the Bohemians FC third kit.

Maybe some people don't know what it is - but I'd wager the vast majority do. it's very hard to avoid.

I think you're in a bit of denial there, and there's no real basis for your arguments.

[bohsmug]

The basis for my argument is nobody has a basis for the argument. So this is old men yelling at clouds stuff. The relevance to fake jerseys isn't that it's included in the jersey sales, it's that it's linked to the buyer's behaviour. We don't know the buyer behaviour, aside from this jersey is reaching beyond the typical target audience for LOI shirts. It's been very prominent at festivals, particularly those with Fontaines on the bill in UK & Ireland. We don't know what conversations led to those purchases. We don't know what was enticing about it. Somebody who has already decided they're buying the Fontaines jersey isn't necessarily going to read anything in the text beyond size and price - that's fairly common behaviour. You can't know what influence the Palestine donation had in making that decision because nobody has looked into it.

[pineapple stu]

We don't care about fake jerseys though if the argument is that Bohs are making money off a war. They're not making any money off fake jerseys.

And I'm suspicious of people who try shoehorn erroneous arguments or try the old "No-one can know anything so the whole debate is pointless" trick.

[sbgawa]

Bohs could kill the argument by doing what Dundalk did and give 100% of the third jersey profits to charity instead of keeping the vast majority of it. Dundalk can hold their heads up for doing the right thing, for bohs it just looks awful .

[bohsmug]

You'd have to understand what's driving the purchases (ie buyer behaviour) or have some kind of indication before jumping to the conclusion that it's support for Palestine that has led to jersey sales. If so then the 30% donation is the driver for the sales and the profit for Bohs.

The fake jerseys is an indicator of the demand. Those buyers weren't buying the jersey for the donation, how do we know what percentage of official purchases were driven by the donation? It's not erroneous, it's an indicator that at least in many cases the donation is not what's driving demand.

If the donation isn't the driver then it's not where the profit is coming from. I've seen more indicators that demand is from a kind of fashion or "cool" factor linked with the band more than anything. If sales have picked up over the music festival period that could be seen as another indicator of the band driving demand. The jersey is currently sold out due to recent demand.

[Dermobohs]

Bohs are making money off a genocide.
Jesus Christ but that’s such a crock of ********ology I don’t know where to even start.
Bohs planned the shirt, designed the shirt, got permission from the band, consulted with oneills to see how feasible it might be, and took advice on how much it would cost as the club would be bearing the entire cost plus the risk entailed.
So from the cost of the shirt oneills get a cut the charity takes imo a very healthy risk free no strings 30%, or roughly 23€ per sale.
I’d say Bohs are looking at roughly 20% as a profit, considering we are also handling massive distribution which also has to be paid for.
All just sounds like sour grapes and bitter sniping from non Bohs people who can’t believe we’re so good at selling stuff.
I make it five shirts making money for various good causes, yet this one because it’s sold 4million€ or so gets picked out, strange that.

[sbgawa]

Sorry but I don't know where you are coming up with your 20% profit for bohs...the stuff on the jersey is very clear 30% of PROFIT for charity so 70% for bohs. With Dundalk it was 100% charity. Profit is after jersey and distribution cost. If memory serves me it used to be 15% charity 85% bohs so they must be conscious of the percentage