LOI Promotion Activities

[ToberonaTornado]

Mix your Guapos with your Chapos and the whole post falls apart.
Blaming text predict gets me a pardon.... ;)

Post edited to reflect my mistake,response was to the posts above mine.

[Longfordian]

El Chapo is sponsoring all the Dundalk players this season to.
Also Wants to sponsor the FAI Cup but JD says enough bandits involved in that one already.
Read it on Twitter there where a lie is never told or a joke/hoax made so must be true!

Anyone looking to buy tupperware or kleeneze from my legit Facebook site while we're at it?

;)
:rolleyes:

The club confirmed receipt of the money from them if that's what you're getting at.

[ToberonaTornado]

The club confirmed receipt of the money from them if that's what you're getting at.

Ok but setting up a crowd funder to sponsor a comp that already has a sponsor sounds a bit fishy to sceptical ole me.Daft also.
Are they still going ahead with it?

[Longfordian]

No idea re the crowdfunding. To be honest I'd paid them little attention prior to the past few days, but they didn't do a crowdfund for the player sponsorships as far as I'm aware so credit where it's due.

[outspoken]

Ok but setting up a crowd funder to sponsor a comp that already has a sponsor sounds a bit fishy to sceptical ole me.Daft also.
Are they still going ahead with it?

One of the LOI journos picked up on it and replied to them pretty much saying it was pointless and that EA were good sponsors and gave the league a lot of publicity through the FIFA video game. The lads running that account seemed to then agree and look elsewhere, they said they had been onto pats about sponsoring the back of their jersey for €1,500 but got no reply. Their go fund me page had only reached 50 euro anyway so no chance theyl reach 1500 let alone 5k. Does seem very strange they are paying the likes of cobh and Longford hundreds of euro for very little in return though.

[ToberonaTornado]

Thanks Outspoken,appreciate that mate.

How much does it cost to sponsor a player? Could we sponsor one here from here? I'd throw 20 quid in the pot for starters.

[Longfordian]

€250 for LTFC don't know about others

[sbgawa]

300 for rovers player . They Sell Home and away shirts seperately

[ger121]

Bohs do a home and away deal €250. A lad on the Bohs forum set something up last season for supporters to sponsor players which was very successful. Running it again this season.

[Mr A]

https://www.youtube.com/watch?v=pjs_8rmRqUM

Harps video promoting new season / first game.

[outspoken]

Good to see more and more clubs trying this sort of thing

[pateen]

Great video

[topfan]

Stomach dropped when I saw the goal against Limerick!! Excellent video though, fair play.

[colonelwest]

Rovers get 400k for continuing to stick a chilli on their jersey:

http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter

(http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter)
Shamrock Rovers nets €400,000 sponsorship deal Mortgage lender Pepper Money agrees two-year deal with League of Ireland soccer club

Ireland’s newest mortgage lender Pepper Money (http://www.irishtimes.com/search/search-7.1213540?tag_company=Pepper%20Money&article=true) has agreed a two-year sponsorship deal with Shamrock Rovers (http://www.irishtimes.com/search/search-7.1213540?tag_organisation=Shamrock%20Rovers&article=true) that could be worth up to €400,000 for the Tallaght-based soccer club.
Australian-owned Pepper has been a sponsor of Rovers for the past four years but this deal will see its newly-launched consumer brand, Pepper Money, feature on the kits of Shamrock Rovers’s various teams in the League of Ireland.
Pepper Money began offering residential mortgages in Ireland last year, becoming the first new home loans lender here since the economy crashed in late 2008.
Under the terms of the sponsorship, Pepper Money’s branding will feature on signage at Tallaght Stadium as well as on team kits from the start of the season on February 24th. The deal coincides with Shamrock Rovers’s opening of its new academy facilities at the Roadstone Group’s sports complex in Clondalkin, which it hopes will provide a conveyor belt of young talent to its first team.
Pepper Ireland chief executive Paul Doddrell (http://www.irishtimes.com/search/search-7.1213540?tag_person=Paul%20Doddrell&article=true) said the sponsorship with Shamrock Rovers had helped the company grow awareness of its brand over the past five years.
Great platform “Shamrock Rovers has provided a great platform for us to build our brand over recent years and this reach will become even more important as we aim to grow our lending business in Ireland, dealing directly with Irish consumers,” he said.
Shamrock Rovers chief executive Brendan Murray (http://www.irishtimes.com/search/search-7.1213540?tag_person=Brendan%20Murray&article=true) said Pepper has been an “extremely supportive” sponsor of the club.
“Our partnership with Pepper has played a significant part in allowing the club realise its ambitions on the pitch as well as developing facilities such as the academy,” he said.
“We’re delighted to extend our relationship for at least two more years and it coincides with the next phase of the Pepper’s journey into lending in the Irish marketplace.”

Pepper set up here in 2012 as an asset servicer and currently employs about 400 staff in Dublin and Shannon. It services more than 50,000 mortgage accounts, mostly for third parties, and has about €19 billion in assets under management.
Founded in 2001, Pepper Group (http://www.irishtimes.com/search/search-7.1213540?tag_company=Pepper%20Group&article=true) is listed on the Australian Stock Exchange (http://www.irishtimes.com/search/search-7.1213540?tag_organisation=Australian%20Stock%20Ex change&article=true) and has assets under management of about €37 billion.


(http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter)
If a chilli is worth 400k over 2 years for a club who couldn't get past the first round in Europe and finished 4th in the league imagine how much a banana is worth!
:D

[ger121]

Rovers get 400k for continuing to stick a chilli on their jersey:

http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter

(http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter)
(http://www.irishtimes.com/business/media-and-marketing/shamrock-rovers-nets-400-000-sponsorship-deal-1.2962866#.WJWmIJx9RAI.twitter)
If a chilli is worth 400k over 2 years for a club who couldn't get past the first round in Europe and finished 4th in the league imagine how much a banana is worth!
:D

What about a nice piece of Pudding?

[Yossarian]

Not much in the way of specifics on the financial aspects of the deal, "up to €400,000" could mean anything really.

[White Horse]

Not much in the way of specifics on the financial aspects of the deal, "up to €400,000" could mean anything really.

Apparently, Rovers are getting a % of the sub prime mortgage payments in arrears in Tallaght.

Money in the bank.

Ronan Finn just has to drive around in his club car to collect them.

[EatYerGreens]

Not much in the way of specifics on the financial aspects of the deal, "up to €400,000" could mean anything really.

I suspect there is a basic sponsorship sum involved, with a number of additional trigger points e.g. an FAI Cup Final, League Title, European football etc which would top the sum up to a maximum of £400,000 if they win the World Club Championship or something.

[Philosophizer]

http://www.the42.ie/bohs-give-fans-the-chance-to-vote-on-away-jersey-3229335-Feb2017/

Some good promo stuff here from Bohs and Mr Green.

[ger121]

http://www.the42.ie/bohs-give-fans-the-chance-to-vote-on-away-jersey-3229335-Feb2017/

Some good promo stuff here from Bohs and Mr Green.

Yeah a nice piece of marketing by both club and sponsor. Some nice jersey options too. I personally like option 1. We had something similar in the past.

[Philosophizer]

I personally like option 1.

That got my vote too.

[Titan]

All 3 are very nice. That said I'm pretty sure options 2 and 3 run foul of the rules regarding kits and option 1 could be problematic when facing Sligo and Pats if needed. Maybe option 1 as away and option 2 as third?

[EatYerGreens]

All 3 are very nice. That said I'm pretty sure options 2 and 3 run foul of the rules regarding kits and option 1 could be problematic when facing Sligo and Pats if needed. Maybe option 1 as away and option 2 as third?

They'd certainly run foul of the rules for any proper survey, given the requested response options to each are 'Love' 'Haha' and Shock ! :)

[Titan]

https://youtu.be/yKLT79ZwZ60

Not LOI marketing as such. But good to see Sonas using the sponsorship of Bray in their ad.

[patrickccfc]

Cabinteely giving free season tickets to players and coaches

https://twitter.com/Cabinteely_FC/status/830008981678612481

[Philosophizer]

Cabinteely giving free season tickets to players and coaches

https://twitter.com/Cabinteely_FC/status/830008981678612481

Gotta hand it to Cabo. Their PR and social media presence is second to none!

[EatYerGreens]

Cabinteely giving free season tickets to players and coaches

https://twitter.com/Cabinteely_FC/status/830008981678612481

A smart way for an inner-city club with no tradition of support to get a few more people through the gate and to start to build a fanbase.

I doubt it'll lose them much on ticket sales, it'll give their other matchday income a boost, and it should also help them attract more (paying) players to their underage set up.

Good stuff all-in-all.

[Charlie Darwin]

Cabinteely aren't exactly inner-city.

[Philosophizer]

Cabinteely aren't exactly inner-city.

Quite the opposite. Of all the Dublin clubs, they're probably the furthest from the city centre. It wasn't so long ago that Cabinteely was considered a rural village in south county Dublin, before they were engulfed by the urban sprawl.

[Enruoblehs]

Shelbourne give free season tickets to all their young players - both male and female.

[Philosophizer]

https://www.thesun.ie/sport/football/565270/graham-gartland-admits-he-would-not-have-known-the-league-of-ireland-existed-growing-up-if-it-was-left-to-the-clubs/

Graham Gartland seems to be doing some v good community outreach work as Rovers community officer.

It's a shame that this stuff hasn't been going on constantly, year in year out, for every club for the past 20/30 years. I genuinely think this is the area where LOI clubs fall down the most - community outreach in primary schools. If LOI clubs are not visiting every primary school in their locality (and ideally beyond) for a few weeks every single year they're missing a massive trick. With something like this it's hard to see immediate ROI but it's the best way to build a loyal long-term fan base.

From small acorns big oak trees grow. Start small & work upwards. Start with the kids in primary schools & try to keep them. Make it fun. Support the teachers with equipment & training. Make it fun. Keep them on board, in whatever capacity you can.

[nigel-harps1954]

A few clubs are doing that already though.

[NeverFeltBetter]

Limerick's community work over the last five or so years has been quite extensive (unless it's stopped over the past 12 months when I wasn't looking). I recall they were even sponsoring a prison program at some point, don't know if they still are.

[Philosophizer]

A few clubs are doing that already though.

I'm sure some clubs do great work in schools (Sligo and Dundalk in particular seem to have established excellent links in their locality), but I'd be surprised if every club is doing as much work as Rovers, and reinforcing that year in year out with annual visits.

Thinking back to when i was at primary in school in Meath in the nineties, when we won a Sam Maguire, the cup would be brought to every primary school in the county, without fail within 2-3 months of the final being won, and always accompanied by 2-3 players. And it wasn't just the footballers, i remember numerous years when Meath hurlers would visit the school for a few days and do some basic hurling drills with is. I kid you not, hurling in Meath!!!

I wouldn't particularly expect any LOI clubs to visit schools in Meath, but I've quite a lot of friends who are primary teachers in Dublin, Wicklow, Wexford and i've never heard of a LOI club visiting any of them, but i know for a fact county GAA players do visit each year. And it's fantastic promotion, it's all the kids talk about for the week. Even the teachers are banging on about it for days to anyone who'll listen. The GAA obviously have a huge advantage here in terms of funding etc, and the FAI cutting the funding for community officers a few yrs ago didn't help, but it always seems that many LOI clubs don't prioritize this as much as they should. Surely there can be no better way of recruiting young lifelong fans. Most kids who have an interest in soccer pick a team before they reach their teenage years so it's essential to get as involved as possible in primary schools.

I wonder if our fully professional clubs, Like Rovers, Dundalk, Cork etc have anything written into player contracts to stipulate they must do a certain amount of community promotion each year?? Seems like a no brainer. If you're paying professional players they should be doing promotion for the club with school visits etc.

[NeverFeltBetter]

Parochialism would become a problem there though, in terms of counties that have no LOI team. Have a feeling Meath schools wouldn't be all that up for reps from Bohs or Drogheda for example.

[EatYerGreens]

Limerick's community work over the last five or so years has been quite extensive (unless it's stopped over the past 12 months when I wasn't looking). I recall they were even sponsoring a prison program at some point, don't know if they still are.

A great way to connect with lapsed fans and former players.

[nigel-harps1954]

Just because you don't hear of it happening, doesn't mean it isn't happening. I'd say Harps do more work in the community than Shamrock Rovers. You hear about it more in Dublin though because of where it is, and because it's condensed into a smaller area.

I've seen a great deal of stuff over the past year or two online from Galway United, and in particular, this off season. Sligo, as mentioned, have one of the best community backing of any club in the league and it shows when it comes down to fundraising.

Harps take in county-wide measures with the dedicated Schools Programme, which visits every primary school in the county every year, also takes in the Eat Right Play Right programme, the Road Safety Campaign, Fran Fields Schools Cup, and a couple of other things through the year that's slipped my mind.

There's other initiatives at other clubs too. There is, for certain, some clubs who do little to nothing in the community, but as I said, just because you don't read about it in the national newspapers, doesn't mean it's not happening.

[legendz]

In my own humble opinion the league is missing a trick by not kicking off on the weekend between rounds 2 and 3 of the 6 Nations. After a busy sporting weekend last weekend, next weekend doesn't have too much sporting activity.

[RathfarnhamHoop]

In my own humble opinion the league is missing a trick by not kicking off on the weekend between rounds 2 and 3 of the 6 Nations. After a busy sporting weekend last weekend, next weekend doesn't have too much sporting activity.
They definitely are. You'll get the people hungry for more sport this week looking for anything to be on and the people who dont really watch rugby scanning the tv guide to see when the match is so having a LOI game in those slots would be perfect.

[TheBoss]

OK, we are 3 days away from the new season beginning, a good time to help educate non LOI football fans about the new season even if they are not interested but lets say a certain percentage of them try and make the effort to get some information about the league and clubs etc. You would think that they would gravitate towards the league's official site first, as of now is going under a makeover, which for me is a terrible decision. That should have been done weeks ago, it makes no sense whatsoever to go offline with days to go until the new season, when traffic is bound to be higher than normal. They still could have kept the old site up and running until the new layout is complete. Just boggles the mind.

[legendz]

Caulfield: "I keep saying there is massive work being done in the media, promoting our league and promoting our games. If it came from the top it would be better again, a bit more investment in the game, because this product is fantastic."

[RathfarnhamHoop]

I have to say Cabo are probably my favourite team other than Rovers, close between them and UCD, not for their football or anything just love how they go about their business and now they've pulled this New Zealand game out of nowhere? To think there were people who said they'd add nothing to the league.

[outspoken]

I have to say Cabo are probably my favourite team other than Rovers, close between them and UCD, not for their football or anything just love how they go about their business and now they've pulled this New Zealand game out of nowhere? To think there were people who said they'd add nothing to the league.

Whats peoples views on that friendly? Will it really draw that big of a crowd or? Fair play to Cabo for thinking outside the box again tho.

[RathfarnhamHoop]

Whats peoples views on that friendly? Will it really draw that big of a crowd or? Fair play to Cabo for thinking outside the box again tho.

I think its great, I would go but cant unfortunately but im sure they'll get a good crowd.

[pineapple stu]

Devo's talking about bringing in a guest player or two.

If he persuades Duffer, it could well sell out

[RathfarnhamHoop]

Devo's talking about bringing in a guest player or two.

If he persuades Duffer, it could well sell out

Do Cabo have any famous ex players? With it being a golden jubilee celebration having ex players seems like something might happen. I know of Andy Keogh and Stephanie Roche but I doubt either of them will play. Other than ex cabo players who could they resonably get? Duffer, Robbie Keane, McPhail?

[pineapple stu]

Alan O'Brien - Irish international who ended up in the depths of non-league within a suspiciously short time-frame?

[Eminence Grise]

Not such a short time frame when you look back at it. He made his debut for Newcastle in 05-06 and didn't drop into non-league until the second half of the 11-12 season when he left Yeovil for Gateshead. Still a mystery how he was ever capped, though.

[Charlie Darwin]

Andy Keogh is the only former Cabo player who's played at full international level. In men's, that is. Stephanie Roche also played for them underage.

[outspoken]

I'd pay in to watch Stephanie