Playing for Ireland would have increased his profile, same as every other footballer. Of course there is a chance that he would be playing for a bigger club if he was playing against teams like Italy, France and Bulgaria. They are going to be playing in front of far more club managers and scouts than they would be playing at Ewood Park.
It is a disgrace that Hoolahan and Reid weren't getting in Irish squads when people (no disrespect) like Simon Cox and Andy Keogh were getting regular playing time.
They didn't have to be starting games. They could have been coming on early-to-mid second half of games instead of the bog standard players we were filling out our squads with, but in the Trapattoni regime no importance was placed on strategy during the course of a game; or any kind of alternative plan.
Substitutions were used woefully but I suppose someone will come up with 1 or 2 examples to the contrary as a response.
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