Kits 2019

[Nah Nah Nah Nah]

Bohs should sue him as they’ve said it’s not Bob Marley

[marinobohs]

Bob who ? Nice to see our Jimmy Aggrey shirt selling well 😋

[Philosophizer]

Bohs should sue him as they’ve said it’s not Bob Marley

I don't think anyone from Bohs actually said that. It was me pointing out that on the press release they didn't actually refer to Bob being on the jersey.

[GCdfc]

So if it’s not Bob Marley, which of the other acts is it meant to be a tribute to? Meat Loaf? :confused:

From the Bohs website: “The Home of Irish Football was graced in the 1970s by Thin Lizzy and the Boomtown Rats, in the 1980s by Bob Marley, Meatloaf and Black Sabbath, and in the 1990s by Faith No More, Sonic Youth, Ice Cube and the Red Hot Chili Peppers.
This jersey, designed by Bohemian FC in conjunction with our new kit supplier O’Neills, gives a nod to that history – and to the stadium’s special place in the hearts of both football and music fans.”

[Philosophizer]

Who's saying it's not Marley? It clearly is.
I just thought it was strange that Bohs didn't explicitly call it out. Why would they say it's a nod to the musical history, rather than just say it's a tribute to Marley, which it clearly is.
I'm probably reading into it way too much.

[Philosophizer]

The Irish Indo (https://www.independent.ie/sport/soccer/league-of-ireland/this-is-the-dopest-shirt-ive-ever-seen-bob-marleys-son-loves-new-bohemians-jersey-37464547.html) has provided the answers...

Bohs purchased an image of a character with a striking resemblance to Bob Marley and placed it on the lower front of the jersey.
Club chiefs were adamant that legal diligence had been conducted to ensure no risk of copyright infringement.

The club have already received more orders for the jersey, many from outside of Ireland, than all of their combined shirt sales, home and away, for 2018. And that will mean a substantial and much-needed boost for the club's coffers.

[marinobohs]

The Irish Indo (https://www.independent.ie/sport/soccer/league-of-ireland/this-is-the-dopest-shirt-ive-ever-seen-bob-marleys-son-loves-new-bohemians-jersey-37464547.html) has provided the answers...

Bohs purchased an image of a character with a striking resemblance to Bob Marley and placed it on the lower front of the jersey.
Club chiefs were adamant that legal diligence had been conducted to ensure no risk of copyright infringement.

The club have already received more orders for the jersey, many from outside of Ireland, than all of their combined shirt sales, home and away, for 2018. And that will mean a substantial and much-needed boost for the club's coffers.

so, massive sales for an away jerseys. Huge publicity for the club and our sponsors across the world and no suggestion of any adverse legal action. What's not to like ?

[ger121]

so, massive sales for an away jerseys. Huge publicity for the club and our sponsors across the world and no suggestion of any adverse legal action. What's not to like ?

The Jersey!

[Nesta99]

It is certainly a marketing success for sure! Be interesting how much sales would generate income in real terms for Bohs. Do Bohs have an exclusive distribution deal for the shirt or will the many sports retailers jump on it and stock the shirt taking sales out of Bohs pocket. Maybe Bohs have their name/crest copyrighted so they get a cut of any sales?

[TonyD]

I find it kind of hard to believe that Bohs are going to do that well out of the shirt. Are there really oodles of Bob Marley fans out there who have no other way of getting his image on a t shirt ? Granted it's got them a bit of publicity, but it's very hard to see it going beyond that. Oh, and if they are relying on arguing that it's not Bob Marley to stave off any legal action for copyright infringement, well, good luck with that !

[Kelevra]

I find it kind of hard to believe that Bohs are going to do that well out of the shirt. Are there really oodles of Bob Marley fans out there who have no other way of getting his image on a t shirt ? Granted it's got them a bit of publicity, but it's very hard to see it going beyond that. Oh, and if they are relying on arguing that it's not Bob Marley to stave off any legal action for copyright infringement, well, good luck with that !

To answer your first question, the answer is yes there are oodles of fans, so much so that every size is now sold out on the website. Bohs will be making a pretty penny out of this no matter how hard you find it to believe. It was a marketing masterstroke.

Also, the image on the jersey is not of Bob Marley but a Rastafarian individual (an image bought from a website). The new board at Bohs are very savvy with this type of thing and you would be deluded to think they did not check to see if they would be in any way shape or form open from a legal perspective. But look, jealously was always going to creep into this from other clubs (particularly Dublin) so keep hoping there's going to be legal action against Bohs, you may be waiting a while!

[David BOHie]

The Pats obsession with Bohs continues. If it isn't Dodge mouthing on twitter talking about our run or where we finished in the league relative to Pats, it's talking about our jersey.
The jersey has sold more than our home and away combined for the last 2 years. So how won't we do well out of it? Will it break the internet and sell millions, meaning we can buy Dalyer and redevelop it outright and be able to compete with Dundalk? No!
Will it be the best selling jersey in the league? Most definitely. It looks good too.

Think Pats at this stage are just desperate to create a rivalry with someone. Bohs have Rovers and Shels ahead of Pats. Rovers have us and possibly a few teams at the top. Pats just sitting there trying to be noticed. Simmer down

[micls]

What kind of figures are we actually talking about when you say better than the last 2 years together. Would your jersey sales have been high the last 2 years? That Stát sounds impressive, but not very substantive without knowing what your previous figures were. If you've already sold a few thousand, brilliant. If not, then the best sales in the league may end up a stretch.

[David BOHie]

What kind of figures are we actually talking about when you say better than the last 2 years together. Would your jersey sales have been high the last 2 years? That Stát sounds impressive, but not very substantive without knowing what your previous figures were. If you've already sold a few thousand, brilliant. If not, then the best sales in the league may end up a stretch.

The figure I heard sold so far was slightly over 1000, with many sales from overseas, with the first batch sold out and the club are working on making more available to be delivered before christmas.

Again, doing well is all relative. We've already done well out of selling the jersey. I'm not sure what some people expect? We're hardly gonna sell one million.

[Ashbohs]

The jersey has caused divided opinion from even our own fanbase but it's sold out it's pre order allocation in less than 24 hours.
I would assume more will be released closer to Xmas for early new year delivery and they will fly out the door too. The club are still inundated with requests and enquiries about it.
It has apparently been given some positive feedback from one of Bob Marley's sons so that will give it more exposure.
Bohs still have to release a home Jersey and a full leisure range from ONeills too so we will have a decent return from merchandising next season . We could conceivably sell 2000 jerseys before the season starts but with a large proportion of them to people who wouldn't have dreamed of buying a Bohs Jersey before.
Win win for the club and when the season kicks off by extension decent publicity for the league by extension

[oriel]

The figure I heard sold so far was slightly over 1000, with many sales from overseas, with the first batch sold out and the club are working on making more available to be delivered before christmas.

Again, doing well is all relative. We've already done well out of selling the jersey. I'm not sure what some people expect? We're hardly gonna sell one million.

If that's correct at over 1000 it's impressive, but it would be interesting to hear actual figures. Personally speaking I don't like it, looks more like a t shirt, but if they make decent revenue out of it, fair play. The only other figure I heard on sales recently was Dundalk sold 1,100 when the previous shirt was introduced in Nov 2015. That figure included kids and adults.

[micls]

The figure I heard sold so far was slightly over 1000, with many sales from overseas, with the first batch sold out and the club are working on making more available to be delivered before christmas.

Again, doing well is all relative. We've already done well out of selling the jersey. I'm not sure what some people expect? We're hardly gonna sell one million.

I was replying to the comment saying it will definitely be the biggest selling kit based on number already.

1000 already is a fantastic return. That said, if that's more than your home and away combined for the last 2 years, then your previous sales were fairly low at 250 shirts per jersey, per year. Completely understandable why the club went with something completely off the wall if that was the case.

[Ashbohs]

It has definitely sold 1000 on pre order as that was the committment from manufacturers to guarantee Xmas delivery . I think that could be upped soon
It has outsold the combined jerseys for the last 2 years online not overall. It had sold more in an hour online than last year's away did online all season .
I would figure with jersey changes and kids sizes we would sell more than 250 per jersey overall per annum . Certainly double the amount of homes than aways anyway.
Most of those 1000 sales have been to non match goers and I would be confident would sell the same again before the jersey even hits the shelves of the club shop.
It's a hard number to gauge at LOI level as kit suppliers vhave been notoriously brutal to deal with for a lot of clubs over the years but I'd say that is changing

[EatYerGreens]

what do those people say about two sets of player contracts ?

That it was equally retarded.

But clubs who did that aren't bringing out a jersey with Bob Marley on that's not got Bob Marley on (wink, wink, nudge, nudge). Sure what could possibly go wrong ? ;)

[EatYerGreens]

I find it kind of hard to believe that Bohs are going to do that well out of the shirt. Are there really oodles of Bob Marley fans out there who have no other way of getting his image on a t shirt ? Granted it's got them a bit of publicity, but it's very hard to see it going beyond that. Oh, and if they are relying on arguing that it's not Bob Marley to stave off any legal action for copyright infringement, well, good luck with that !

There are a lot of people out there who buy and/or collect quirky football shirts. You only have to look at what some lower league Spanish clubs have done in recent years to understand that there is a market for this kind of thing. I can see how it's doing well.

[marinobohs]

That it was equally retarded.

But clubs who did that aren't bringing out a jersey with Bob Marley on that's not got Bob Marley on (wink, wink, nudge, nudge). Sure what could possibly go wrong ? ;)

So far nothing, unless massive publicity for the club, sold out first run and preorders for more than the club can supply is your idea of 'going wrong' :rolleyes: brilliant promotional idea that has delivered on every front for the club - 'equally retarded' to the double contract debacle ? Really ?


Perhaps people in the LOI are so used to bad news that when something good or innovative comes along people immediately look for the (possible) down side.Or maybe the LOI fraternity are just a bunch of whingey old gits :cool:

[Mr_Parker]

Ky-Mani Marley approves...

https://www.bbc.com/news/world-europe-45990043

But do the FAI?

[Ezeikial]

That it was equally retarded.



Equating the pre-meditated deception of the Derry dual contracts with the current Bohs jersey marketing initiative is pretty bizarre


Is the word "retarded" appropriate? Many consider it a dated, offensive and pejorative term, particularly because of its negative association with people with intellectual or learning issues

[Martinho II]

surprised to see oneills back in the league of ireland market again.. when did they last make a jersey? I know we only had them for one season when we got to fai cup final in 2001.

[SkStu]

But do the FAI?

I'm more curious about how Anthony Buttimer will react...

[pineapple stu]

surprised to see oneills back in the league of ireland market again.. when did they last make a jersey? I know we only had them for one season when we got to fai cup final in 2001.
UCD every year anyway

[total hoofball]

surprised to see oneills back in the league of ireland market again.. when did they last make a jersey? I know we only had them for one season when we got to fai cup final in 2001.
They still have had a presence aside from UCD. Derry City 2009, Kildare County 2009, Sporting Fingal 2010, Athlone Town 2010, Mervue United 2013, Wexford Youths 2015

[TonyD]

The Pats obsession with Bohs continues. If it isn't Dodge mouthing on twitter talking about our run or where we finished in the league relative to Pats, it's talking about our jersey.
The jersey has sold more than our home and away combined for the last 2 years. So how won't we do well out of it? Will it break the internet and sell millions, meaning we can buy Dalyer and redevelop it outright and be able to compete with Dundalk? No!
Will it be the best selling jersey in the league? Most definitely. It looks good too.

Think Pats at this stage are just desperate to create a rivalry with someone. Bohs have Rovers and Shels ahead of Pats. Rovers have us and possibly a few teams at the top. Pats just sitting there trying to be noticed. Simmer down

Jaysis,you're touchy:D

If I'm wrong about the demand, then fair enough, and good luck to Bohs if you make a killing on it. Don't see the attraction of the shirt myself, but to each his own.

As for obsessed, tee hee:D. I don't even mind Bohs that much to be honest. You'll be relieved to know that they come a long way behind Shels (Ollie Byrne, never forgotten) and Rovers for me, and I suspect for most Pats supporters.

[EatYerGreens]

Equating the pre-meditated deception of the Derry dual contracts with the current Bohs jersey marketing initiative is pretty bizarre


Is the word "retarded" appropriate? Many consider it a dated, offensive and pejorative term, particularly because of its negative association with people with intellectual or learning issues

To be clear the "equally retarded" bit was clearly a reference to selling part of Dalymount Park twice. Anyone who bothers to actually read the thread would see that. :struggle:

Move along now..

[marinobohs]

That it was equally retarded.

But clubs who did that aren't bringing out a jersey with Bob Marley on that's not got Bob Marley on (wink, wink, nudge, nudge). Sure what could possibly go wrong ? ;)

Just before we all 'move along' please point out how this refers in any shape or form to the sale of Dalymount ? Quite clearly refers to the new away jersey and nothing else.

[Nesta99]

I dont know why anyone would pour scorn on this, certainly in terms of raising profile for Bohs - it has done as was hoped and some. Of course people were going to ask about image rights simply as across the league as we are not renowned for covering all bases and things not backfiring but once there was explination of things being covered then thats it. Great job Bohs for turning such a tenuous connection to a muic icon in to one of if not the best publicity stunts in modern league history.

I still reckon O'Neills are running in circles wondering how they will cope with the large demand, if they have it in hand orders might be met some time in 2119....

[marinobohs]

I dont know why anyone would pour scorn on this, certainly in terms of raising profile for Bohs - it has done as was hoped and some. Of course people were going to ask about image rights simply as across the league as we are not renowned for covering all bases and things not backfiring but once there was explination of things being covered then thats it. Great job Bohs for turning such a tenuous connection to a muic icon in to one of if not the best publicity stunts in modern league history.

I still reckon O'Neills are running in circles wondering how they will cope with the large demand, if they have it in hand orders might be met some time in 2119....

Don't think anyone could have predicted the level of publicity this got. Kit manufacturers usually plan 'runs' (batches) and O'Neills cover a large range of products (including making jerseys for other companies) so it may be difficult to run off more, especially this side of Christmas (obviously the biggest market for all jerseys). I know the club have been in contact with them so hopefully a second 'run' (at least) will be forthcoming.

irrespective of sales, it has been a PR goldmine for the club in the publicity generated.

....wait until they see the Johnny Logan 'Home' shirt :cool:

[EatYerGreens]

Just before we all 'move along' please point out how this refers in any shape or form to the sale of Dalymount ? Quite clearly refers to the new away jersey and nothing else.

Read. The. Thread.

CLUE : Start at post #84.

Apology accepted, my friend .

[marinobohs]

Read. The. Thread.

CLUE : Start at post #84.

Apology accepted, my friend .

Read. The. Thread. TITLE.

CLUE ; YOUR post I quoted (to make it easier for you) above


Apology accepted, old chum ;)

[atfconline]

CLUB STATEMENT: 2019 AWAY JERSEY REDESIGN

http://bohemianfc.com/?page_id=13238

[pineapple stu]

Well there's a shock.

Hopefully the positive publicity received will outweigh any negatives from messing about with refunds.

[bluewhitearmy]

Why bother still leaving some stupid image stuck on the jersey after this like it's awful looking.

[Philosophizer]

Bloody hell...

[Northsider]

Didn't last long ;)

https://pbs.twimg.com/media/DrPkKO8X0AEXKog.jpg

[Philosophizer]

Why bother still leaving some stupid image stuck on the jersey after this like it's awful looking.

True, it would look much better just plain.

[pineapple stu]

I'd say it's to remind you that it's supposed to be Bob Marley.

He played a concert in Dalymount once, don't you know?

[nigel-harps1954]

Kit looks a hell of a lot better now.

[Pablo Escobar]

I hope they got the rights from SRFC Ultras for use of the new image.

[Northsider]

I hope they got the rights from SRFC Ultras for use of the new image.

We'll end up with this eventually.

https://pbs.twimg.com/media/DrPpAAuWkAAyEA0.jpg

[sidewayspasser]

Have some of the Marley jerseys actually been shipped already? If so, I guess they'll be sought-after collectors items in a few years.

[SkStu]

Have some of the Marley jerseys actually been shipped already? If so, I guess they'll be sought-after collectors items in a few years.

I doubt it - it was presale. Suggesting that it hadn't gone into production. Probably only a few prototypes around.

[SkStu]

I wonder what will be the next thing we try to sell that isn't ours?

[pineapple stu]

I doubt they printed any.

What's interesting is that the website says that if you bought the Marley jersey, you'll get sent the new design, unless you ask for a cancellation.

Are they going to contact people individually as well, or is it going to be the case that if you don't see the bit on twitter/the website, you'll not know to cancel, and you'll suddenly find yourself with a fist jersey?

[LOI101]

I doubt they printed any.

What's interesting is that the website says that if you bought the Marley jersey, you'll get sent the new design, unless you ask for a cancellation.

Are they going to contact people individually as well, or is it going to be the case that if you don't see the bit on twitter/the website, you'll not know to cancel, and you'll suddenly find yourself with a fist jersey?

Thought that as well when I read it. Suspect there'll be a few in the 45 countries mentioned that might not here about the redesign. Then again they might hear about it through the same mediums where they heard about the Marley design in the first place.

Would imagine they'll also send off a bulk email to everyone who's purchased it with the options.

[osarusan]

I doubt they printed any.

What's interesting is that the website says that if you bought the Marley jersey, you'll get sent the new design, unless you ask for a cancellation.

Are they going to contact people individually as well, or is it going to be the case that if you don't see the bit on twitter/the website, you'll not know to cancel, and you'll suddenly find yourself with a fist jersey?
That's exactly what I was wondering too.

Unless people ask for a refund...and how will they know to ask for one?