View Full Version : Kits 2020
When are the fixtures being realeased? does anyone know if the FAI shítstorm will affect them being released on time?
December 18th is the provisional date, according to one of the Bohs directors posts on our mb.
sidewayspasser
10/12/2019, 1:44 PM
Wouldn't be surprised if they only release the PD fixtures first, given that there's probably question marks regarding some FD teams. Will there be a team from Limerick? Will Cabo stay? What's the story with Shamrock Rovers B coming in, is that happening?
Martinho II
10/12/2019, 1:49 PM
saw piece in one of papers that seasons due to start around valentines day. Also loi reckon controversy with JD and co wont amend their reg fees one bit!
At workshop earlier this year they said plan was premier to start on 14th Feb and 1st to start a week later
marinobohs
10/12/2019, 9:40 PM
[QUOTE=marinobohs;2025663]
https://www.youtube.com/watch?v=ICkcYU6Ut7U and there are plenty more examples including features from the US and Canada. My missus was Canadian and Monday Night Hockey did a piece on it - MNH is a slightly popular in Canada!
Danny Mandroui goal against shams got on ESPN "play of the day". ESPN is slightly MORE popular than MNH (Canada) does that make it better marketing ?
Could point out the vast publicity THAT jersey got but as others have said, let's all move on.
marinobohs
10/12/2019, 9:42 PM
Wouldn't be surprised if they only release the PD fixtures first, given that there's probably question marks regarding some FD teams. Will there be a team from Limerick? Will Cabo stay? What's the story with Shamrock Rovers B coming in, is that happening?
Rumours seem to be, shams B in Cabo out, Limerick - who ?
Just as well those managing the League have nothing to distract them 😁
Nesta99
10/12/2019, 10:27 PM
Its close season, any auld muck chat is just whittling away the days until Febuary. (Dunno why i said the missus 'was' Canadian - still is and i'd be disowned saying otherwise!!).
We might get our first '*' before the season starts if fixtures are published without clubs confirmed participation. Its hard to see a whole lot of sorting such issues out just at the moment...
sbgawa
10/12/2019, 10:28 PM
Cabo were running underage trials at the weekend for loi so I don't think they are dropping out
Charlie Darwin
10/12/2019, 11:57 PM
That would make more sense, be interesting to see the 'return' for such advertising worth!?
Yeah, I've worked in PR and this stuff is a bit of nonsense. It's predicated on the idea that if you'd get so many eyes on your product or whatever, you'd have to spend a certain amount. Bohs certainly got a huge amount of publicity but most of it's not targeted at people who will buy jerseys or tickets or whatever. But I'm absolutely sure it did have a positive impact for the club but figures like that are for marketing agencies and don't have am easily translatable real-world value.
Do those figures take into account the widespread negative PR that resulted from having to withdraw the jersey? To most casual observers it looked like an embarrassing debacle regardless of where the fault actually lay.
Eminence Grise
11/12/2019, 8:46 AM
Were you inhouse or consultancy, Charlie? Did you have to use AVEs? There should be a support group for anyone still suffering the indignities!
They’re a useless metric.
First, they’re based on the advertising rate card of the media outlet – let’s say the Irish Times, which is about €70 per column centimetre - and nothing at all to do with public opinion on an issue or person or Bohs.
Emmet Malone writes a piece measuring 10 centimetres over two columns about how regional clubs are preparing for the new season and includes a throwaway last paragraph: ‘Meanwhile Bohs will hope that refunds on the Bob Marley jersey do not leave them red-faced and in the red.’
The cost of buying that total space for an ad would be 20cc x €70 = €1,400. But this isn’t an ad: it’s a news story with a mildly negative comment on Bohs who get one cc of coverage. A bad/lazy PR firm counts the entire space and multiplies by a factor of three (since every copy of the Irish Times is read by three people - don’t ask, and don’t get me started!) giving Bohs a return of €4,200 from a press release several weeks old for a mention that damages their credibility and reputation.
Total BS.
It’s a measurement that is as reliable as: if I have three apples in one hand and four in the other, what do I have? An orchard. The good PR firms (the multinationals) are beginning to look at AI and machine learning to accurately measure return. Still a good five years off being the norm even for them, though.
sbgawa
11/12/2019, 8:52 AM
Couldn't agree more with this,
Utter claptrap from the PJ Mara school of PR, spin central in terms of how Ad Agencies justify spending clients money
Charlie Darwin
11/12/2019, 12:06 PM
Were you inhouse or consultancy, Charlie? Did you have to use AVEs? There should be a support group for anyone still suffering the indignities!
They’re a useless metric.
First, they’re based on the advertising rate card of the media outlet – let’s say the Irish Times, which is about €70 per column centimetre - and nothing at all to do with public opinion on an issue or person or Bohs.
Emmet Malone writes a piece measuring 10 centimetres over two columns about how regional clubs are preparing for the new season and includes a throwaway last paragraph: ‘Meanwhile Bohs will hope that refunds on the Bob Marley jersey do not leave them red-faced and in the red.’
The cost of buying that total space for an ad would be 20cc x €70 = €1,400. But this isn’t an ad: it’s a news story with a mildly negative comment on Bohs who get one cc of coverage. A bad/lazy PR firm counts the entire space and multiplies by a factor of three (since every copy of the Irish Times is read by three people - don’t ask, and don’t get me started!) giving Bohs a return of €4,200 from a press release several weeks old for a mention that damages their credibility and reputation.
Total BS.
It’s a measurement that is as reliable as: if I have three apples in one hand and four in the other, what do I have? An orchard. The good PR firms (the multinationals) are beginning to look at AI and machine learning to accurately measure return. Still a good five years off being the norm even for them, though.
Consultancy. Out of it now, thankfully, but still do the odd bit. I didn't calculate AVE but we were given the supposed figures.
marinobohs
11/12/2019, 12:10 PM
Couldn't agree more with this,
Utter claptrap from the PJ Mara school of PR, spin central in terms of how Ad Agencies justify spending clients money
Yes, it certainly doesn't compare with the bitter jealousy of a rival club supporter 🙄
Don't really "get" the metrics and would be wary of their accuracy but they are a basis of a multi million Euro/ Dollar industry so they must hsve some valudity.
SkStu
11/12/2019, 12:10 PM
Were you inhouse or consultancy, Charlie? Did you have to use AVEs? There should be a support group for anyone still suffering the indignities!
They’re a useless metric.
First, they’re based on the advertising rate card of the media outlet – let’s say the Irish Times, which is about €70 per column centimetre - and nothing at all to do with public opinion on an issue or person or Bohs.
Emmet Malone writes a piece measuring 10 centimetres over two columns about how regional clubs are preparing for the new season and includes a throwaway last paragraph: ‘Meanwhile Bohs will hope that refunds on the Bob Marley jersey do not leave them red-faced and in the red.’
The cost of buying that total space for an ad would be 20cc x €70 = €1,400. But this isn’t an ad: it’s a news story with a mildly negative comment on Bohs who get one cc of coverage. A bad/lazy PR firm counts the entire space and multiplies by a factor of three (since every copy of the Irish Times is read by three people - don’t ask, and don’t get me started!) giving Bohs a return of €4,200 from a press release several weeks old for a mention that damages their credibility and reputation.
Total BS.
It’s a measurement that is as reliable as: if I have three apples in one hand and four in the other, what do I have? An orchard. The good PR firms (the multinationals) are beginning to look at AI and machine learning to accurately measure return. Still a good five years off being the norm even for them, though.
From my limited understanding of marketing, i thought it was about the numbers of impressions/hits/reads/shares etc and scale of reach these days (all very easy to quantify) and the relative cost that you would pay for a modern promotional campaign that reaches X number of people? I dont think they were counting print media space to be fair.
I am not a huge fan of this type of message ("equivalent to a e3.6m marketing campaign") put on it and, even with social media, it is definitely far from an exact science but when you confirm that it impacted jersey sales/income in a markedly significant way - which it did - then you can reasonable conclude that it was definitely a net positive for us in terms of marketing reach and the bottom line.
Eminence Grise
11/12/2019, 12:32 PM
they are a basis of a multi million Euro/ Dollar industry so they must hsve some valudity.
If they're AVEs, no: they don't. They're utterly discredited. Any PR firm still using is them a dinosaur.
From my limited understanding of marketing, i thought it was about the numbers of impressions/hits/reads/shares etc and scale of reach these days (all very easy to quantify) and the relative cost that you would pay for a modern promotional campaign that reaches X number of people? I dont think they were counting print media space to be fair.
I am not a huge fan of this type of message ("equivalent to a e3.6m marketing campaign") put on it and, even with social media, it is definitely far from an exact science but when you confirm that it impacted jersey sales/income in a markedly significant way - which it did - then you can reasonable conclude that it was definitely a net positive for us in terms of marketing reach and the bottom line.
All true, providing that what is being measured is a marketing spend. Bohs could not have gotten a return of 3.6m unless their marketing budget was a significant six figure sum to begin with. The AVE outline I gave shows how quickly a false metric can be hyped to nonsensical levels by a discredited measurement technique that is still too commonly trotted out.
The ultimate arbiter of success for any campaign (marketing, PR, advertising) is not how many people see the campaign, but how many are motivated by the call to action - buy the jersey - so that the income generated exceeds the cost of the campaign by at least the desired amount. I would guess that this was the case for Bohs, who I don't imagine have a massive budget, but who generated a lot of traditional and digital news coverage that gave them enough bang for their buck to flog more product and exceed their expectations. And fair bloody play to them for doing that. I’m not having a go at Bohs, I’m having a go at imprecise measurement metrics… because I’m a nerd with a PR background.
Nesta99
11/12/2019, 1:19 PM
From my limited understanding of marketing, i thought it was about the numbers of impressions/hits/reads/shares etc and scale of reach these days (all very easy to quantify) and the relative cost that you would pay for a modern promotional campaign that reaches X number of people? I dont think they were counting print media space to be fair.
I am not a huge fan of this type of message ("equivalent to a e3.6m marketing campaign") put on it and, even with social media, it is definitely far from an exact science but when you confirm that it impacted jersey sales/income in a markedly significant way - which it did - then you can reasonable conclude that it was definitely a net positive for us in terms of marketing reach and the bottom line.
Coincidently yesterday this sort of thing arose when evaluating a Social Entrepreneurship project. What is real in terms of measuring engagement with something via any medium? EG somebody clicks on a link to a video ad or info site but they could go 'nah' and close the link hence no engagement but yet this will register as a positive feedback point. Or the mentioned example of newspaper articles - how do put a figure on the number that bothered to read the article. It's an enormous subject area on how to genuinely obtain feedback for full engagement on or with a project or its 'marketing' etc. Especially in an era of click farms!
I agree but I do know there is (relatively) easily obtainable data for things like length of impression and bounce rate/time etc that can be included/excluded in the analysis? I do believe that large marketing departments can get quite sophisticated with this type of analysis and put a fairly reasonable value on effort. Which is why i dont like the "back of the beer mat" calculation of e3.4m... suffice to say, from my perspective anyway, is that the effort by Bohs made a significant impression globally - enough to set records on our jersey sales which, despite the set back, made a significant difference to our actual jersey revenues.
Despite the mild criticism I have above of the evaluation, i think that Bohs marketing efforts are something for the club and the league to be proud of in terms of investment v reward - - the jersey release, Copa90 hit a global scale with close to zero outlay and the stuff we are doing in the community to be visible and viable are very impressive. Given that the resources behind it are tiny, something is definitely working.
Charlie Darwin
11/12/2019, 2:29 PM
If they're AVEs, no: they don't. They're utterly discredited. Any PR firm still using is them a dinosaur.
Well. They're obviously nonsense but PR firms don't believe them either. They're purely for convincing the client, who usually doesn't know better, that they're getting great value. PR is a shady business but I wouldn't for a second think any PR firm takes them seriously.
Charlie Darwin
11/12/2019, 2:58 PM
I agree but I do know there is (relatively) easily obtainable data for things like length of impression and bounce rate/time etc that can be included/excluded in the analysis? I do believe that large marketing departments can get quite sophisticated with this type of analysis and put a fairly reasonable value on effort. Which is why i dont like the "back of the beer mat" calculation of e3.4m... suffice to say, from my perspective anyway, is that the effort by Bohs made a significant impression globally - enough to set records on our jersey sales which, despite the set back, made a significant difference to our actual jersey revenues.
Despite the mild criticism I have above of the evaluation, i think that Bohs marketing efforts are something for the club and the league to be proud of in terms of investment v reward - - the jersey release, Copa90 hit a global scale with close to zero outlay and the stuff we are doing in the community to be visible and viable are very impressive. Given that the resources behind it are tiny, something is definitely working.
I should just say I think Bohs' marketing has been brilliant the last couple of years. Any criticism I have of the EAVs and that is purely from my own cynicism towards and doesn't detract from the fact they club did brilliantly to get their name out there.
Bohs marketing is clearly excellent by the league's standards and fair play to them for the strides they have made in recent years, but dressing up that jersey shambles as a great stroke is ridiculous regardless of how many were sold. The original idea was a crass appropriation, and the mess that ensued (regardless of blame) was an embarrassment.
sbgawa
11/12/2019, 4:24 PM
Yes, it certainly doesn't compare with the bitter jealousy of a rival club supporter 🙄
Don't really "get" the metrics and would be wary of their accuracy but they are a basis of a multi million Euro/ Dollar industry so they must hsve some valudity.
Jaysus Marino will u ever take off the tinfoil hat, I laid out above my pretty fair view of the whole jersey saga and have moved on, I was just agreeing that the way ad agencies count eyeballs is BS designed to sell and justify rack rates for advertising. It's not always about bohs!
nigel-harps1954
11/12/2019, 5:52 PM
Don't want to take the thread off topic or anything, but Finn Harps are releasing new kits tomorrow.
EatYerGreens
11/12/2019, 9:28 PM
Don't want to take the thread off topic or anything, but Finn Harps are releasing new kits tomorrow.
If they don't feature a Marley, then no-one cares.
Dalymountrower
12/12/2019, 4:57 AM
If they don't feature a Marley, then no-one cares.
Ghost of Christmas past?
marinobohs
12/12/2019, 9:21 AM
If they don't feature a Marley, then no-one cares.
Finally, that Daniel O’Donnell shirt we have all been waiting for 😎
marinobohs
12/12/2019, 9:26 AM
Do those figures take into account the widespread negative PR that resulted from having to withdraw the jersey? To most casual observers it looked like an embarrassing debacle regardless of where the fault actually lay.
Because there was no “widespread negative PR” apart from shams fans jealous of the publicity.
Mild embarrassment for the club which was more than compensated for by marketing and income.
Yes, we got lucky but given lemons the club made lemonade !
joey B
12/12/2019, 2:13 PM
https://twitter.com/FinnHarpsFC/status/1205136212471799809
nigel-harps1954
12/12/2019, 2:41 PM
If they don't feature a Marley, then no-one cares.
No Marley, No Cry.
nigel-harps1954
12/12/2019, 2:41 PM
Finn Harps 2020 effort
https://pbs.twimg.com/media/ELmA_dMWwAAsSRQ?format=jpg&name=900x900
Martinho II
12/12/2019, 3:31 PM
Finn Harps 2020 effort
https://pbs.twimg.com/media/ELmA_dMWwAAsSRQ?format=jpg&name=900x900
very sharp looking that new jersey! never seen a jersey like that before from harps which is imaginative to say the least!!
sbgawa
12/12/2019, 3:51 PM
Nice.
Even put a smile on Ollies face.
"its a lovely strip to be fighting our inevitable relegation in" "Doom i say DOOM" :)
pineapple stu
12/12/2019, 5:00 PM
That is nice alright.
nigel-harps1954
12/12/2019, 5:49 PM
very sharp looking that new jersey! never seen a jersey like that before from harps which is imaginative to say the least!!
The only one we've had close to it before was 1996. Although it was a bit more grey.
2817
osarusan
12/12/2019, 6:34 PM
That Harps shirt is really nice.
Jack B
12/12/2019, 10:07 PM
Harps have done a good job of kits for the most part recently. Just a likable club on the whole barring being an absolute ballache to get to.
ashbournebohs
13/12/2019, 7:40 AM
1000 plus Bohs home jerseys sold via pre order already and they are only up on the website 2 weeks or so. Marvellous work . Lots of repeat orders from abroad from people who bought the away last year
osarusan
13/12/2019, 9:35 AM
As somebody said, here or elsewhere, having a sponsor logo with a similar colour scheme to the club colours makes a huge difference.
The Harps one fits in well, whereas ones like the blue Fyffes logo and that Clonakilty one Cork had before just clash so badly with the shirt.
Finlay Harp
13/12/2019, 9:46 AM
I hope our away kit is in keeping with the sponsor logo. Most likely not!
marinobohs
13/12/2019, 10:19 AM
Finn Harps 2020 effort
https://pbs.twimg.com/media/ELmA_dMWwAAsSRQ?format=jpg&name=900x900
Excellent effort. Very impressive design while retaining traditional colors
Nesta99
13/12/2019, 10:20 AM
I feel dizzy looking at that Harps shirt - if you stare long enough at it do you start to see a picture?
marinobohs
13/12/2019, 10:21 AM
As somebody said, here or elsewhere, having a sponsor logo with a similar colour scheme to the club colours makes a huge difference.
The Harps one fits in well, whereas ones like the blue Fyffes logo and that Clonakilty one Cork had before just clash so badly with the shirt.
Much better if logo looks part of the design rather than something plonked in top of a jersey
dublinwanderer
13/12/2019, 4:09 PM
Brays new jersey:
https://www.umbro.ie/league-of-ireland/bray-wanderers-fc/bray-wanderers-fc-adults/bray-wanderers-fc-home-jersey-2020-whitegreen
Kingdom
13/12/2019, 7:38 PM
Harps jersey is amazing.
Joma have taken over athletics ireland and their training gear is smashing. I've seen their gear on a few teams in Belgium (schoolboys) and they are just sweet.
Would love to see them do the nAtional jersey.
Martinho II
14/12/2019, 1:29 PM
Brays new jersey:
https://www.umbro.ie/league-of-ireland/bray-wanderers-fc/bray-wanderers-fc-adults/bray-wanderers-fc-home-jersey-2020-whitegreen
nice looking jersey. like dash of white on sides!
Martinho II
14/12/2019, 1:36 PM
28182020 longford town home jersey
Martinho II
14/12/2019, 1:39 PM
2819 Longford town away jersey 2020
Martinho II
14/12/2019, 1:40 PM
Hate yellow writing on our home jersey and the away jersey is cheap,tacky and horrendous!Collar ruins it for me.
marinobohs
16/12/2019, 11:11 AM
28182020 longford town home jersey
Never a fan of Macron when they did Bohs shirts. Never thought the quality was anyway good.
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