Kits 2020

[oriel]

This is obviously a new kit thread and everyone will have their views, the new DFC one has grown on me a little, saw it in the flesh last weekend, but will still take a bit to get used to. Would still prefer a collar and a little less red mind !

Probably a little disappointed also the tri-colour is gone from the back, although not sure if this will be the same for the players versions, anyway the sales seemed to have gone well and the negative comments seem to have reduced so maybe its all calmed down now.

To be honest, there is a lot more pressing matters for DFC fans to be worried about, and this concerns the ground, it wouldn't kill the owners, nor would it cost them the earth to make an announcement on even modest improvements to the ground before Feb, so many items could be fixed up in these two months.

[David BOHie]

I like it. Not as last as their kit last year but still a very good kit.

[oriel]

I like it. Not as last as their kit last year but still a very good kit.

Assume you are on about Pats not DFC kit ?

[David BOHie]

Assume you are on about Pats not DFC kit ?

Oh God yeah. The Dundalk kit is easily the worst and laziest I've ever seen.

[Nesta99]

Oh no the worst was the Bob Marley effort at Dalymount although that was far from lazy! Whather it is Umbro that has been lazy or the powers that be at Oriel Park is the question - was even a single normal fan shown the template to guage opinion?! Supply has been a problem in the past with Umbro so its quite possible that the choice that Dundalk made was to ensure stock would be available before christmas - and this effort was one that could be supplied in time and volume so just maybe its not a straight forward choice. Not to have a new kit in for Christmas even if not the club's top choice would have been an unredeemable disaster. Away kit may be a bit more interesting....

[marinobohs]

https://pbs.twimg.com/media/ELBYQneXUAAueW0?format=jpg&name=4096x4096

Wouldn't like the crap on the front, looks like they spilled something on it 😁 but other than that it's OK. Like the sleeves

[David BOHie]

Oh no the worst was the Bob Marley effort at Dalymount although that was far from lazy! Whather it is Umbro that has been lazy or the powers that be at Oriel Park is the question - was even a single normal fan shown the template to guage opinion?! Supply has been a problem in the past with Umbro so its quite possible that the choice that Dundalk made was to ensure stock would be available before christmas - and this effort was one that could be supplied in time and volume so just maybe its not a straight forward choice. Not to have a new kit in for Christmas even if not the club's top choice would have been an unredeemable disaster. Away kit may be a bit more interesting....

That jersey generated 80k in sales as well as 3.6m in ad revenue worldwide. So you're in the minority there

[Nesta99]

Ah here it was an awful football jersey, that it happened to have a famous theme that non football (Marley) fans might have taken to doesnt make it a good football shirt. Good gimmick all right! Wasnt there an issue with image rights with the Marley estate? If that was the case how was 4.4mil generated or why pull such an earner? Presume you mean financial revenue for Bohs - not such paupers at all then with figures that eclipse any European prizemoney net income of recent years? Or maybe Bohs had to hand over the money generated by the image in image rights - if that makes sense?

[EatYerGreens]

That jersey generated 80k in sales as well as 3.6m in ad revenue worldwide. So you're in the minority there

Bohs didn't sell any Bob Marley jerseys though.

Can we all just take a minute to reflect on how ardent the Bohs fans were back then that their club would surely have been sensible enough to check everything was legally ok with using a Marley-esque image, and how fans of other clubs told them they were likely to get into trouble for it :p

[Dalymountrower]

Don't want to intrude on your self congratulation here but The outcome was called well in advance by a Bohs poster.
A bit of mild embarrassment for the club but luckily did more good than harm.

[David BOHie]

Bohs didn't sell any Bob Marley jerseys though.

Can we all just take a minute to reflect on how ardent the Bohs fans were back then that their club would surely have been sensible enough to check everything was legally ok with using a Marley-esque image, and how fans of other clubs told them they were likely to get into trouble for it :p

Bohs bought the image rights of a third party company who sells rights like this. It turns out they didn't actually own the image itself. Bohs then successfully took out legal action against that company.

The 80k in sales was the return after any refunds etc were issued after the copyright issue.

[osarusan]

From what Ive seen so far:

Cork is mostly grand, although Idon't like how the 3 adidas lines hit the shoulders.

Rovers is ok, simple but that's fine. Not much can be done with hoops really.

Shels is a bit too plain.

Pats is ok, needed something to break up the solid red centre.

Drogheda's one is the best I've seen.

Dundalk is atrocious, looks like a MS Paint job.

[oriel]

I'm told the Dundalk one will look better in full strip with black shorts / white socks, and only very small red on these parts, but I wouldn't have gone with so much red on the jersey, plus its missing a collar in my view.

[marinobohs]

Bohs didn't sell any Bob Marley jerseys though.

Can we all just take a minute to reflect on how ardent the Bohs fans were back then that their club would surely have been sensible enough to check everything was legally ok with using a Marley-esque image, and how fans of other clubs told them they were likely to get into trouble for it :p

Even a stopped clock is right twice a day, congrats on achieving half of that 😁
Most orders for the “Marley design” converted to new image so we made serious money on it. The coverage we got worldwide was brilliant.
Yep, a real disaster alright

[mcgonigle]

I'm told the Dundalk one will look better in full strip with black shorts / white socks, and only very small red on these parts, but I wouldn't have gone with so much red on the jersey, plus its missing a collar in my view.

It grows on me the more I see it. It won't live long in the memory once it's gone but I think the biggest issue with it is the sponsor. Now fyffes are paying the money so their entitled to have their unadulterated logo on it but it's an eyesore

[marinobohs]

It grows on me the more I see it. It won't live long in the memory once it's gone but I think the biggest issue with it is the sponsor. Now fyffes are paying the money so their entitled to have their unadulterated logo on it but it's an eyesore

If it bothers Dundalk fans that much I’m sure Bohs would swap jerseys - as long as the players come with them 😎

[Nesta99]

Bohs bought the image rights of a third party company who sells rights like this. It turns out they didn't actually own the image itself. Bohs then successfully took out legal action against that company.

The 80k in sales was the return after any refunds etc were issued after the copyright issue.

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?


If it bothers Dundalk fans that much I’m sure Bohs would swap jerseys - as long as the players come with them 

I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

[Nah Nah Nah Nah]

You’re really struggling with the 3.6m + 80k answer

[sbgawa]

3.6 million ! We are all playing for second place next season with with bohs having that budget :)

[David BOHie]

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?



I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

Sorry it wasn't "ad revenue". The club received exposure from the jersey going worldwide. Trends on twitter, interactions from around the world, clicks to website etc - to pay for the same amount of exposure would have cost approximately 3.6m. Or so the study said. There was no physical income from this as such. Just the 80k

[David BOHie]

Also, 3.6m +80k is 3.68m not 4.4m

[pineapple stu]

Ah here.

Let's just agree that your original post was bull**** and move on?

This is getting into "Dublin City have sold more jerseys than anyone else" territory to be honest.

Any exposure was worth next to **** all. It might have cost 3.6m in some report, but it would have been 3.6m utterly wasted if so.

Though I guess Bohs are used to wasting 3.6m...

[David BOHie]

Ah here.

Let's just agree that your original post was bull**** and move on?

This is getting into "Dublin City have sold more jerseys than anyone else" territory to be honest.

Any exposure was worth next to **** all. It might have cost 3.6m in some report, but it would have been 3.6m utterly wasted if so.

Though I guess Bohs are used to wasting 3.6m...

Take a day off Stu. There was a sentence incorrectly worded in my op. There's no bull**** here. You can take it or leave it.

I've no idea what you're on about with the Dublin City lark.

With regards to exposure, do you have any idea how many fans bohs get a year from abroad? Not a game goes by where there isn't a load of Germans or Austrians, English etc enjoying themselves at Dalymount. Being in Dublin City helps, but it's often far from accident. The Copa 90 video, the jersey etc all help. Also, Bohs attendances have doubled since 2014 and they'll increase massively next year again. I can tell you one thing, marketing or advertising isn't where you work anyway.

[pineapple stu]

Sorry David. There was a load of guff at the start of this thing - they had all the angles covered, etc - and it all turned out to be nonsense.

I'm happy to suspect for the moment that the 80k is nonsense too. 2000 jerseys is was illegal to sell? Not buying it. And certainly the 3.6m is nonsense, even after you correct your fundamentally significant "one-word error" and turn it into something completely unsubstantiatable.

Bohs have certainly done great community work and marketing, for sure. Doesn't mean that your figures sang up here.

[marinobohs]

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?



I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

Maybe get Maxi to head to the Umbro head office ? 😁 might "focus" their minds on the 2nd and 3rd strip.

[marinobohs]

Sorry David. There was a load of guff at the start of this thing - they had all the angles covered, etc - and it all turned out to be nonsense.

I'm happy to suspect for the moment that the 80k is nonsense too. 2000 jerseys is was illegal to sell? Not buying it. And certainly the 3.6m is nonsense, even after you correct your fundamentally significant "one-word error" and turn it into something completely unsubstantiatable.

Bohs have certainly done great community work and marketing, for sure. Doesn't mean that your figures sang up here.

Bohs sold NO illegal jerseys "is was" or not they took massive pre orders for the Marley effort, when that wasn't a runner they offered all pre orders the new design or a refund, almost all took the new design making it such a massive seller. The publicity was worldwide and (along with the increased sales) turned a club embarrassment into a major marketing plus.

But it's Bohs so you are not capable of seeing that. As regards "one word error" ? Sang up here, WTF ? Try posting sober

[Charlie Darwin]

That jersey generated 80k in sales as well as 3.6m in ad revenue worldwide. So you're in the minority there
You mean 3.6m in equivalent advertising value?

[Nesta99]

You’re really struggling with the 3.6m + 80k answer

Well that's embaressing - as as often as I read Davids post 800k was what I saw, exaggeration of figures must be catching.

[Nesta99]

You mean 3.6m in equivalent advertising value?

That would make more sense, be interesting to see the 'return' for such advertising worth!?

[LOI101]

Take a day off Stu. There was a sentence incorrectly worded in my op. There's no bull**** here. You can take it or leave it.

I've no idea what you're on about with the Dublin City lark.

With regards to exposure, do you have any idea how many fans bohs get a year from abroad? Not a game goes by where there isn't a load of Germans or Austrians, English etc enjoying themselves at Dalymount. Being in Dublin City helps, but it's often far from accident. The Copa 90 video, the jersey etc all help. Also, Bohs attendances have doubled since 2014 and they'll increase massively next year again. I can tell you one thing, marketing or advertising isn't where you work anyway.

How will attendances increase massively next year? Thought Dalymount was sold out most weeks this season?

[pineapple stu]

Bohs sold NO illegal jerseys
We agree on that so.


they took massive pre orders for the Marley effort, when that wasn't a runner they offered all pre orders the new design or a refund, almost all took the new design making it such a massive seller.
Again, fine. Not what David BOHie said (the fundamental errors in his post do betray a complete lack of understanding about the whole thing in fairness), but I agree that's probably what was meant.

But 80k of sales? Sorry, not buying it. Bohs' accounts show they typically carry around E15k of merchandise stock in November. It's a stretch to turn that into 80k of sales. (Yes, stock value at a point in time isn't directly linked to sales, but I think here the discrepancy is too much)

It's just the internet of course. If you want to believe it, fine. I'm happy not believing it. And I think a problem here is that Bohs fans are guilty of crying wolf about the jersey too often at this stage -


I think it's an image in his likeness, and not actually an image of Bob himself. At least that's how I heard it described. It's also noticeable that neither Bohs nor O'neills have ever stated it's an image of Bob Marley. I think their official words were something like - "it's a nod to the musical history of dalymount".

I'm sure it's all been planned to avoid any possible legal issues.

And O'Neills is a MUCH bigger company than Bohs so they'd have far more money to potentially lose in this scenario. Given that, i'm sure they have a legal team who's looked into this.

I find it v hard to believe that Bohs and especially O'Neills would be retarded enough to leaving themselves open to litigation from the Marley estate.


Wow the passive bitterness on here is palpable. It's going to be the biggest selling LOI jersey ever . Get over it.I haven't seen anywhere online or in print where Bohs have released a statement saying they have a picture of Bob Marley on the jersey.
It could plausibly be kept in club shop for years to come and still sell well each year.

Quote me the press release where Bohs as a club have said anything anywhere about the image referencing it to being Bob Marley. For a judge to fall for any nonsense it has to get to a court

I will pm you when we sell 3k of them and you can pm me when Bohs get sued by someone over selling 3k of them
I'm sure I know who will be first .


Also, the image on the jersey is not of Bob Marley but a Rastafarian individual (an image bought from a website). The new board at Bohs are very savvy with this type of thing and you would be deluded to think they did not check to see if they would be in any way shape or form open from a legal perspective.


Will it be the best selling jersey in the league? Most definitely.


It sounds from the above that the club was somewhat shafted by the licensing company.

It could as plausibly be accidental misrepresentation from the licensing company based on the words of the media release.

Too much "My club can't possibly be wrong" going on for me to believe the latest spin I'm afraid.

And for the record, when the jersey was released, I agreed it was a decent marketing ploy, if unlikely ever to see the light of day.

[David BOHie]

https://twitter.com/dlLambo/status/1187361125828038657

This is Bohs' marketing director.

You know where I heard the 80k figure, along with the 3.6m? At the AGM. You can take it or leave it Stu. I've been a member about 17 years.

Wait till you see how much this year's home jersey sells.

[David BOHie]

You mean 3.6m in equivalent advertising value?

I do indeed. 3.6m would be the cost to get that twitter publicity, reach globally, interactions, clicks etc. Not physical income. Stu can become obsessed over the wording all he wants. I think the more level-headed posters can take the post for what it's worth.


How will attendances increase massively next year? Thought Dalymount was sold out most weeks this season?

Gonna be tough but there's a few ways. We reckon we'll have 2000 members, season ticket holders and Junior Gypsies. So you're looking at a base of 2000. Bohs are the only LOI team not to have a singe league game below 2000 last year so that should be the case this year too. On top of that, you'll probably only have a handful of tickets on general sale after you take out tickets for players' families, sponsors, oppositions officials, FAI match delegates etc.

Somewhat of a solution found last year (towards the end of last year) was to split the shed. We had 100s turned away from some games last year. Some even faked their finest Derry accents to get in to the away end. But towards the end the shed was split with Sligo and UCD and Waterford. I imagine that option will be a runner for most of the season next year too. So the aim this year I imagine will be about a 3000 average. And that would be our peak in Dalyer in its current guise.

[pineapple stu]

https://twitter.com/dlLambo/status/1187361125828038657

This is Bohs' marketing director.
The best-selling jersey is no good if you can't actually sell it. Otherwise, I don't know what I'm supposed to take from that post.


You know where I heard the 80k figure, along with the 3.6m? At the AGM. You can take it or leave it Stu.
That's fine. Bohs AGMs were also told the deal to sell Dalyer was watertight I'm sure. And even then, I don't know if what you put here is what was actually said, given the fundamental difference between "ad revenue" and "value of ad exposure". It suggests to me you don't understand what was being said.

I could be wrong of course. But I'm still happy to leave it.

[ashbournebohs]

The best-selling jersey is no good if you can't actually sell it. Otherwise, I don't know what I'm supposed to take from that post.


That's fine. Bohs AGMs were also told the deal to sell Dalyer was watertight I'm sure. And even then, I don't know if what you put here is what was actually said, given the fundamental difference between "ad revenue" and "value of ad exposure". It suggests to me you don't understand what was being said.

I could be wrong of course. But I'm still happy to leave it.


Well we have sold it in record numbers (for our replicas) i dont have figures for other clubs.
You have quoted estimations from our accounts re stock so i assume you have a look at our accounts when they come into the public.
We doubled the turnover of our club store up to November 2018
That would be due in main to the release of the away jersey in late october as per our 2018 accounts. Not in those figures would be any sales thereafter .
2019 turnover could be as much as 50% more of an increase due in the main to the sales of our O Neills gear and away jersey (which is still on sale at O neills at full price ) 80k in sales for the white replica would be fairly accurate shifting 1500 plus jerseys overall .The majority of which sold outside of Dublin
Our new home Jersey has already been sold to customers across
the world which is definatelya result of the failed jersey launch and its publicity

A nice problem to have

[placid casual]

How much are bohs getting from dundalk for them using their old jersey design. Must be image rights or something.😄

[Yossarian]

How much are bohs getting from dundalk for them using their old jersey design. Must be image rights or something.😄

3.6 million

[marinobohs]

How much are bohs getting from dundalk for them using their old jersey design. Must be image rights or something.😄

Same as Celtic get every time shams ape their jerseys 😉

[marinobohs]

We agree on that so.


Again, fine. Not what David BOHie said (the fundamental errors in his post do betray a complete lack of understanding about the whole thing in fairness), but I agree that's probably what was meant.

But 80k of sales? Sorry, not buying it. Bohs' accounts show they typically carry around E15k of merchandise stock in November. It's a stretch to turn that into 80k of sales. (Yes, stock value at a point in time isn't directly linked to sales, but I think here the discrepancy is too much)

It's just the internet of course. If you want to believe it, fine. I'm happy not believing it. And I think a problem here is that Bohs fans are guilty of crying wolf about the jersey too often at this stage -











Too much "My club can't possibly be wrong" going on for me to believe the latest spin I'm afraid.

And for the record, when the jersey was released, I agreed it was a decent marketing ploy, if unlikely ever to see the light of day.

To much "It's Bohs so it must be bad" you mean. Hardly surprising given the poster.

Happened by default but probobly the best marketing any LOI club got in decades, and a nice earner to boot.

[Nesta99]

[QUOTE=marinobohs;2025624]To much "It's Bohs so it must be bad" you mean. Hardly surprising given the poster.

Happened by default but probobly the best marketing any LOI club got in decades, and a nice earner to boot.[/QUOTE

The 2016 run to the EL Groups I would claim for that and it definitely was a nice little earner!

[Nesta99]

3.6 million

Nonsense it was 4.4m...

[marinobohs]

[QUOTE=marinobohs;2025624]To much "It's Bohs so it must be bad" you mean. Hardly surprising given the poster.

Happened by default but probobly the best marketing any LOI club got in decades, and a nice earner to boot.[/QUOTE

The 2016 run to the EL Groups I would claim for that and it definitely was a nice little earner!

Definitely a better earner but marketing ? Not so sure - except maybe in Louth even people with no interest in LOI were talking about that shirt, we still are ! Difficult to put a value on such things but certainly helped raise our profile, crowds and revenue streams.

[sbgawa]

[QUOTE=Nesta99;2025627]

Definitely a better earner but marketing ? Not so sure - except maybe in Louth even people with no interest in LOI were talking about that shirt, we still are ! Difficult to put a value on such things but certainly helped raise our profile, crowds and revenue streams.


If Bohs ended up actually making a few real bob out of it (as opposed to millions of supposed marketing value) fair play to them.
But i think the people talking about the bohs shirt who weren't interested in LOI were more likely using it as a GLITW example then a positive.
The fact that some money may have been made in the end doesn't mean the people in charge should get a free pass, it had the potential to go the other way as well and could do so with the next mad idea they go with (hopefully have learned).
I might be happy to hear one of my kids won a fortune in vegas betting their net worth on the spin of a wheel but it wouldn't stop me telling them they were eejits.

Before i get attacked ask yourself why everyone here thought it would'nt work?
Even a passing knowledge of the value of image rights should have made whoever agreed this question whether a world renowned singers image was available for a LOI shirt run and looked for more confirmation in the shape of proof of the right to sell.

[Dalymountrower]

[QUOTE=marinobohs;2025663]


If Bohs ended up actually making a few real bob out of it (as opposed to millions of supposed marketing value) fair play to them.
But i think the people talking about the bohs shirt who weren't interested in LOI were more likely using it as a GLITW example then a positive.
The fact that some money may have been made in the end doesn't mean the people in charge should get a free pass, it had the potential to go the other way as well and could do so with the next mad idea they go with (hopefully have learned).
I might be happy to hear one of my kids won a fortune in vegas betting their net worth on the spin of a wheel but it wouldn't stop me telling them they were eejits.

Before i get attacked ask yourself why everyone here thought it would'nt work?
Even a passing knowledge of the value of image rights should have made whoever agreed this question whether a world renowned singers image was available for a LOI shirt run and looked for more confirmation in the shape of proof of the right to sell.

Don`t particularly disagree with the above. Can we move on?

[sbgawa]

[QUOTE=sbgawa;2025668]

Don`t particularly disagree with the above. Can we move on?

yeh agree, i was almost to bored to comment but it is close season.
At least the fixtures are out in the next week or so.......

[Nesta99]

[QUOTE=Nesta99;2025627]

Definitely a better earner but marketing ? Not so sure - except maybe in Louth even people with no interest in LOI were talking about that shirt, we still are ! Difficult to put a value on such things but certainly helped raise our profile, crowds and revenue streams.

https://www.youtube.com/watch?v=ICkcYU6Ut7U and there are plenty more examples including features from the US and Canada. My missus was Canadian and Monday Night Hockey did a piece on it - MNH is a slightly popular in Canada!

[David BOHie]

[QUOTE=marinobohs;2025663]


If Bohs ended up actually making a few real bob out of it (as opposed to millions of supposed marketing value) fair play to them.
But i think the people talking about the bohs shirt who weren't interested in LOI were more likely using it as a GLITW example then a positive.
The fact that some money may have been made in the end doesn't mean the people in charge should get a free pass, it had the potential to go the other way as well and could do so with the next mad idea they go with (hopefully have learned).
I might be happy to hear one of my kids won a fortune in vegas betting their net worth on the spin of a wheel but it wouldn't stop me telling them they were eejits.

Before i get attacked ask yourself why everyone here thought it would'nt work?
Even a passing knowledge of the value of image rights should have made whoever agreed this question whether a world renowned singers image was available for a LOI shirt run and looked for more confirmation in the shape of proof of the right to sell.

When you go to a shop you don't presume the goods you're buying aren't acquired legally. There was legal work done, Bohs acted diligently, it was the third party that let the whole thing down.

But I am happy to move on

[Martinho II]

nice to see Bohs had an advert in the sun today advertising their new jersey. That must be the first time I have ever seen a loi club advertise in the written media their new jersey. Great to see and keep up the great work!

[Nesta99]

The Sun? - not a hipster will see it...

[vinnie]

yeh agree, i was almost to bored to comment but it is close season.
At least the fixtures are out in the next week or so.......


When are the fixtures being realeased? does anyone know if the FAI shítstorm will affect them being released on time?