DCFCSteve you are destroying them with fact not fiction like they use.![]()
Firstly - it would be one league, not one FA. It's FA's that nominate Euro teams. Anyway the English Premiership is one league that currently has 4 CL teams nominated form it. Where's the problem ?
Secondly - see my earlier example re Cardiff representing England and Llanelli representing Wales. Both are memebrs of the Welsh FA, yet both could be nominated for the Champions League by different associations.
Why wouldn't they allow the 2 national teams stay on ? There'd still be two separate leagues, one for each.
As above - no. Why would it ?![]()
Last edited by dcfcsteve; 22/07/2008 at 12:31 AM.
DCFCSteve you are destroying them with fact not fiction like they use.![]()
Bingo.
This blindingly obvious point seems to have completely skipped-by the FAI/IFA - not to mention many posters on here.
And how do you tackle this core problem ? By marketing the hell out of the league to give it a new image.
Is the FAI capable of this ? Absolutely not. If they were they'd have done it already (or at leats shown some signs of recognition of the problem). They're a bunch of blazers with no understanding of, or experience in, marketing - hence why they think the way to save our league is to reduce the size of the premier division by twoA footballing answer to a marketing/'branding' problem, when instead what we need is a marketing answer.
For so long as this absurdity remains the case, our league is destined to wallow in ongoing mediocrity...
And where in the proposal does Drury give even the broadest of outlines of how he's going to market the league?
Or even give examples of the marketing the company has done in the area (they allude to some of it)
Like 95% of posts on here his proposals is a mixtures of wishes, ill informed half truths, lies, contradictory opinions, vague bull**** and tons and tons of ego. He'd have had the fulls et if he wrote a giant bug ****ing FACT!!! at the end of it.
I'll repeat, I'm all for a professional AIL, but this proposal is ridiculous.
54,321 sold - wws will never die - ***
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Absolutely, a core problem is the marketing of the league, and the resultant image of the league.
But it must be admitted that the eL contributes to this problem by having teams that spend money they don't have to make it big, then come crashing down to earth. This is at least part of the reason the public have the perception they do of the league. eL teams have a history of focusing on the short-term, without taking the worst-case scenarion into account.
From what I've seen of these proposals, little will be done to stop this from happening. I'd say that greater prize money, combined with no relegarion for 2 years, will encourage even more teams to try and spend big to get the prize money.
Last edited by osarusan; 22/07/2008 at 7:19 AM.
With Cardiff, you are talking about the FA voluntarily agreeing one of its UEFA Cup places may to go to a Welsh club in the once-in-140 years event that one may actually win the FA Cup.
That is somewhat different from a private company suddenly deciding that it is within their gift to allocate two Champions League places, whether the FAI and IFA have agreed, or not (and they haven't, btw). This is esp so when there is a decent chance that both CL places, formerly allocated one each to two separate countries, might now regularly both be "won" by teams from just one of those countries. Drury is signing cheques he can't honour, methinks.
If I were the cynical type, I might consider that the (mysterious) "balancing mechanism" whereby the AIPL doesn't become too top heavy in favour of the LOI (or even IL) might be Derry City's "Get out of jail free card". That is, if they somehow did finish bottom of the new League, they could argue that they are a "Northern" club, so as to keep the North-South composition of the League more in balance. Hence the offer to play in the Irish Cup (their FAI Cup place not being that big a sacrifice).
And if I were especially cynical, this "re-positioning" as an NI club might not be entirely unconnected with the need for (Stormont) Government grant-aid to redevelop the Brandywell?
After all, the new DCAL minister is a football fan and Derryman, to boot, but would appreciate some bargaining power with his party if he is going to persuade Robinson & Dodds to hand over a big wedge to a "Southern" team...
Might it be argued that they would now, indeed, be an NI club again, on the basis that they:
1. Are still IFA Members, as you point out;
2. Are no longer pointedly scorning the IL in favour of the LOI (the AIPL would supercede both, and if it's good enough for Linfield and the Glens...);
3. Are back in the Irish Cup.
I was rather proud of it, actually. Oh well, at least I managed to spell it correctly...![]()
A sustained crowd increase of, say, 25% would be "substantial", an increase of 150% would be a bloody miracle!
You have a touching faith in the power of Marketing (or "spin", as we more cynical types prefer to call it). Though I'll give you one thing, this platinum crowd are certainly very good at marketing themselves...
And have you ever wondered why no other Group has bothered investing their own money into marketing football in Ireland before now? Have they all been missing a trick?
And how much of their OWN money is platinum investing in this venture? Fair enough, they are investing their time and expertise, but from what I've seen, in the world of sports marketing, they're hardly a big player like Mark McCormick etc.
Might it be more a case of their being unable to break into the "First Division" of football markets (England, Spain, Italy, Germany etc) and so are having to scratch around in the 2nd Division (e.g. Scotland) or even 3rd Division (Ireland), to pick up business?
Ah, the old "Divide and Rule" tactic. Linfield and the Glens will never think of that one, will they? After all, they're only IL dunderheads from Belfast, nowhere nearly so cute as those Big City LOI boys from Derry...
Get real. Everyone, including the two clubs themselves, knows that without both LFC and the Glens, this whole project will be deader than a very dead thing indeed. Do you honestly think anyone will be able to play e.g. Cliftonville off against either?
I have to say, I never had you down for a teary-eyed dreamer, Steve.
And your Skoda analogy is bunkum. Before WWII, Czechoslavkia had a very good reputation for engineering and manufacturing, with Skoda particularly noted for producing good cars.
This all went to Hell after the Communist takeover, which dragged Skoda down with it.
However, Skoda's recent revival had nothing to do with mere Marketing, rather it had all to do with the fall of the Berlin Wall allowing VW to come in in 1991 and invest millions in introducing the latest German car-making technology into Skoda's factories. Combined with the Czech engineering tradition at low wages, the real reason they are so successful is because the basic product is 1,000 x times better than the crap they previously turned out, at lower prices than their (Western) competitors.
The role of Marketing was merely one of pointing out the improvements and letting word of mouth from new purchasers to do the rest.
Now of course the marketing of the existing Irish football "product" could be much better, and if it were, would produce greater interest from punters, both turnstile and TV.
But if you seriously believe that Platinum can produce the sort of "Pie -in-the-Sky" figures such as 150% which they are promising, without a substantial improvement in the basic "product" to more nearly match that of competitors e.g. in England and Scotland, then you are deluding yourself.
The Texan phrase "All Hat and no Cattle" comes to mind. Then again, the Yanks always did know how to spot a Snake-Oil Salesman: sure didn't they invent "Marketing"?![]()
Great. That avoids the (inconvenient) need for difficult answers like better grounds, better players and better football. Better weather would be nice as well, so I trust the Marketing People will arrange for the seasons to be reversed, so that we get more sunshine in the Winter. Perhaps they're planning to line Fintan Drury up on the Equator and point his arse towards Ireland? That should do the trick.
This whole thing is becoming ever more like that priceless episode of the Simpsons, when the Monorail Company came to town...
I've said this before and been shouted down, but if you want lessons in how to revive a league that was percevied as a joke league populated by plumbers, postmen, has beens & never will be's then look at the Australian league.
I was there before the A league was launched and South Melbourne (then Melbournes sole representative in the National League) were playing to crowds of a few (3-5) thousand in the old NSL, within 2 years Melbourne Victory played to 50,000 against Sydney at the Telstra Dome.
There has been some old teams which made the transition from the old NSL to the new A league and there have been some new franchises like Melbourne but it has taken soccer from a joke sport to getting crowds of 50k+ for big games and an average of 14,610 (Melbourne averaged 26,000 last season) 3 clubs had highest regular season attendances of over 30k.
There are similarities with the AFL/GAA competition but I think the things that the A League did which made it work were
- A complete rebranding, sexing up the league, a deal with Fox (Australia's sky) gave it more credence as a proper sport, previously it was on ABC which is the state/public broadcaster. The marketed it in the same manner as AFL/NRL/SUPER 14, basically stating that this was a product of similar standard.
- Australians aren't idiots and they watch a lot of European football, there are large Croat/Italian/Greek communitie as well as the UK & Irish ex-pats they know the difference between premier league/serie A and the A league BUT what the A league have done well is to bring back Australian players coming to the end of their careers in the Europe added to the one prestige signing allowed per club, it means there is some star power added to the production of young talent and you have a more marketable product.
- The production of young talent is essential to the long term success but the star names are essential to the short term success, the best young players will all still eventually move to Europe but if they get 2/3 years out of them before they move and the same at the end of their careers I think they will be satisfied.
I remember Roddy Doyle talking many moons ago about his idea of buying a LOI club (I think it was Pat's?) and bringing the likes of Moran & Aldo back to play I realise there aren't that many "Star" names from recent years of Irish football that you could bring back but I think it's a good idea to draw the non-initiated fan off their barstool.
Not entirely sure how they could manage the former without doing the latter, to be honest. Clubs have enough trouble at the moment. Plus the likes of Jason Gavin and Owen Morrison aren't exactly huge draws at present. To generate any interest, you'd have to be looking at the equivalent of George Best, Bobby Charlton, Geoff Hurst, Gordon Banks, Peter Lorimer, etc, all of whom played here, were ineffective and cost their clubs large sums of money.
Do they seriously think they will be allowed to kick out almost half of next seasons premier division without all hell breaking loose.
Was thinking that as well. An August 2009 start means this would have to be the last proper season, with those lucky ones presumably not starting until August (what's the point in dropping out half way through?) and the unlucky ones also not having a league next year if no-one else is around.
The proposals are rubbish, the only bright point if this happened would be seeing Dundalk fans spontaneously combust when the news is announced (if their over-reaction on this thread is anything to go by). I wouldn't be happy with Limerick being included at present by the way (certainly we won't have our house fully in order by this time next year I'd imagine), and would only accept it if they started throwing in clubs in similar financial states (Sligo, Galway etc.), anyway on to this
We rent a stadium, Galway do likewise don't they? We average 650 a match, I'd like to see Galway and Cork do likewise after so many years in the wilderness. If we were 'promoted' we'd pull in the same level of fans as Galway easily. The Limerick sporting public are even more fickle than the rest of Ireland when it comes to only backing success, but they will start supporting the club if the club starts performing on the pitch. You also forget that we actually have quite a sizeable amount of people who remember when Limerick were one of the better clubs in Ireland, and having a background of success helps rebuild that solid fanbase that every club needs, I think this is one thing that the Galway board didn't reckon with when drawing up their prospective attendance targets.
You forgot to add in that this happened after some of Cork's buffoons antagonized our buffoons before, during and after the game. Still though, no need for facts when Gavin's painting his thought process for us is there? Sorry we only apologised for it afterwards too Gav, we really should have started a Maddy McCann style newspaper appeal to catch these thugs too![]()
Whatever way you look at it there is little or no future for at least half the first division clubs (it is fairly obvious who they are without picking on them). Even the top Premier division clubs cannot continue on current path so something has to change.
In particular I think the first division clubs need to assess what their future ambitions are. After that it is easy to assess if that matches the remainder of the LOI.
I was wondering how the LOI would operate if this AIL starts in the middle of the LOI season.
Will the participents of the AIL from the LOI just have a prolonged close season?
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