LA are paying for his image more than they are for his play. It's all about the media coverage and the publicity leading to the shirts he will sell, more butts in MLS stadiums, higher TV rights etc. Oh yeah, he also plays a bit of footie. Ronaldo will be next (to NY). They will be like the kick in the arse that the NASL got in the 70's when Pele started playing for the NY Cosmos. Except I hope it doesnt lead to the destruction of MLS like the way such spending bankrupted the NASL in the early 80's.
Bookmarks