Kits 2020

[David BOHie]

Bohs didn't sell any Bob Marley jerseys though.

Can we all just take a minute to reflect on how ardent the Bohs fans were back then that their club would surely have been sensible enough to check everything was legally ok with using a Marley-esque image, and how fans of other clubs told them they were likely to get into trouble for it

Bohs bought the image rights of a third party company who sells rights like this. It turns out they didn't actually own the image itself. Bohs then successfully took out legal action against that company.

The 80k in sales was the return after any refunds etc were issued after the copyright issue.

[osarusan]

From what Ive seen so far:

Cork is mostly grand, although Idon't like how the 3 adidas lines hit the shoulders.

Rovers is ok, simple but that's fine. Not much can be done with hoops really.

Shels is a bit too plain.

Pats is ok, needed something to break up the solid red centre.

Drogheda's one is the best I've seen.

Dundalk is atrocious, looks like a MS Paint job.

[oriel]

I'm told the Dundalk one will look better in full strip with black shorts / white socks, and only very small red on these parts, but I wouldn't have gone with so much red on the jersey, plus its missing a collar in my view.

[marinobohs]

Bohs didn't sell any Bob Marley jerseys though.

Can we all just take a minute to reflect on how ardent the Bohs fans were back then that their club would surely have been sensible enough to check everything was legally ok with using a Marley-esque image, and how fans of other clubs told them they were likely to get into trouble for it

Even a stopped clock is right twice a day, congrats on achieving half of that 😁
Most orders for the “Marley design” converted to new image so we made serious money on it. The coverage we got worldwide was brilliant.
Yep, a real disaster alright

[mcgonigle]

I'm told the Dundalk one will look better in full strip with black shorts / white socks, and only very small red on these parts, but I wouldn't have gone with so much red on the jersey, plus its missing a collar in my view.

It grows on me the more I see it. It won't live long in the memory once it's gone but I think the biggest issue with it is the sponsor. Now fyffes are paying the money so their entitled to have their unadulterated logo on it but it's an eyesore

[marinobohs]

It grows on me the more I see it. It won't live long in the memory once it's gone but I think the biggest issue with it is the sponsor. Now fyffes are paying the money so their entitled to have their unadulterated logo on it but it's an eyesore

If it bothers Dundalk fans that much I’m sure Bohs would swap jerseys - as long as the players come with them 😎

[Nesta99]

Bohs bought the image rights of a third party company who sells rights like this. It turns out they didn't actually own the image itself. Bohs then successfully took out legal action against that company.

The 80k in sales was the return after any refunds etc were issued after the copyright issue.

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?

If it bothers Dundalk fans that much I’m sure Bohs would swap jerseys - as long as the players come with them 

I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

[Nah Nah Nah Nah]

You’re really struggling with the 3.6m + 80k answer

[sbgawa]

3.6 million ! We are all playing for second place next season with with bohs having that budget

[David BOHie]

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?



I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

Sorry it wasn't "ad revenue". The club received exposure from the jersey going worldwide. Trends on twitter, interactions from around the world, clicks to website etc - to pay for the same amount of exposure would have cost approximately 3.6m. Or so the study said. There was no physical income from this as such. Just the 80k

[David BOHie]

Also, 3.6m +80k is 3.68m not 4.4m

[pineapple stu]

Ah here.

Let's just agree that your original post was bull**** and move on?

This is getting into "Dublin City have sold more jerseys than anyone else" territory to be honest.

Any exposure was worth next to **** all. It might have cost 3.6m in some report, but it would have been 3.6m utterly wasted if so.

Though I guess Bohs are used to wasting 3.6m...

[David BOHie]

Ah here.

Let's just agree that your original post was bull**** and move on?

This is getting into "Dublin City have sold more jerseys than anyone else" territory to be honest.

Any exposure was worth next to **** all. It might have cost 3.6m in some report, but it would have been 3.6m utterly wasted if so.

Though I guess Bohs are used to wasting 3.6m...

Take a day off Stu. There was a sentence incorrectly worded in my op. There's no bull**** here. You can take it or leave it.

I've no idea what you're on about with the Dublin City lark.

With regards to exposure, do you have any idea how many fans bohs get a year from abroad? Not a game goes by where there isn't a load of Germans or Austrians, English etc enjoying themselves at Dalymount. Being in Dublin City helps, but it's often far from accident. The Copa 90 video, the jersey etc all help. Also, Bohs attendances have doubled since 2014 and they'll increase massively next year again. I can tell you one thing, marketing or advertising isn't where you work anyway.

[pineapple stu]

Sorry David. There was a load of guff at the start of this thing - they had all the angles covered, etc - and it all turned out to be nonsense.

I'm happy to suspect for the moment that the 80k is nonsense too. 2000 jerseys is was illegal to sell? Not buying it. And certainly the 3.6m is nonsense, even after you correct your fundamentally significant "one-word error" and turn it into something completely unsubstantiatable.

Bohs have certainly done great community work and marketing, for sure. Doesn't mean that your figures sang up here.

[marinobohs]

And the 3.6mil in ad revenue? If that's how it worked out for Bohs in then then we have solved a funding issue for LoI - every club do up a shirt with an iconic figure that will appeal (Kurt Cobain must have driven through Dundalk at least once before the M1 days) and we're quids in for 4.4mil. No exaggeration there at all David?



I can already see a shirt swap or kits being played inside out and wouldnt be the fist time. We should wait until the 2nd and maybe 3rd kits are launched...we may be able to dig out the odd Sam Byrne like player to send your way in time!

Maybe get Maxi to head to the Umbro head office ? 😁 might "focus" their minds on the 2nd and 3rd strip.

[marinobohs]

Sorry David. There was a load of guff at the start of this thing - they had all the angles covered, etc - and it all turned out to be nonsense.

I'm happy to suspect for the moment that the 80k is nonsense too. 2000 jerseys is was illegal to sell? Not buying it. And certainly the 3.6m is nonsense, even after you correct your fundamentally significant "one-word error" and turn it into something completely unsubstantiatable.

Bohs have certainly done great community work and marketing, for sure. Doesn't mean that your figures sang up here.

Bohs sold NO illegal jerseys "is was" or not they took massive pre orders for the Marley effort, when that wasn't a runner they offered all pre orders the new design or a refund, almost all took the new design making it such a massive seller. The publicity was worldwide and (along with the increased sales) turned a club embarrassment into a major marketing plus.

But it's Bohs so you are not capable of seeing that. As regards "one word error" ? Sang up here, WTF ? Try posting sober

[Charlie Darwin]

That jersey generated 80k in sales as well as 3.6m in ad revenue worldwide. So you're in the minority there

You mean 3.6m in equivalent advertising value?

[Nesta99]

You’re really struggling with the 3.6m + 80k answer

Well that's embaressing - as as often as I read Davids post 800k was what I saw, exaggeration of figures must be catching.

[Nesta99]

You mean 3.6m in equivalent advertising value?

That would make more sense, be interesting to see the 'return' for such advertising worth!?

[LOI101]

Take a day off Stu. There was a sentence incorrectly worded in my op. There's no bull**** here. You can take it or leave it.

I've no idea what you're on about with the Dublin City lark.

With regards to exposure, do you have any idea how many fans bohs get a year from abroad? Not a game goes by where there isn't a load of Germans or Austrians, English etc enjoying themselves at Dalymount. Being in Dublin City helps, but it's often far from accident. The Copa 90 video, the jersey etc all help. Also, Bohs attendances have doubled since 2014 and they'll increase massively next year again. I can tell you one thing, marketing or advertising isn't where you work anyway.

How will attendances increase massively next year? Thought Dalymount was sold out most weeks this season?