50% would seem fair, and against the backdrop of falling attendances and no European money won't be easy to cover, but like I said the club's finances are not dependent on European football so it's hardly terminal. It just means the club will have to cut its cloth a little tighter, hence the rookie manager.
The sponsor, as far as I'm aware, is a VW director who's been on the Scunthorpe board, hence the Laws connection. I'm sure he made sure Laws did a bit of promotion for his brand as well.
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