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That is all the more reason to get a good commercial manager in. It is one side of the club that is lying dormant.
The merchanising side of things got a bit better alright in fairness.
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It is a good position to be in but there is still a load of stuff that i'd like to see happen off the pitch to ensure that things are stable on the pitch.
Also .... the club should look foward to the shedend being developed. That will definitely cause disruption at some some of whatever season it over laps and we'll need to be in a position to deal with that.
In the short term ... any new sponsors need to be good National wide companies. We should be looking for a good return on the advertising that they'll get. With O'Neill in the picture, and more importantly, the contract that they signed, thus having agreed to supply shirts etc. on demand, and with the growing popularity of city shirts, their logo will be all over the place.