You've probably all seen that Tayto ad on TV. The Croke Park - "There's always one.." version.
It's been bugging me constantly for the last month that it's been on, as I really can't work out what they trying to say in the ad.
Now - I understand that they're trying to get across the idea that 75% of the country prefers Tayto over any other crisps (as indeed do I), and you don't want to be one of the weirdos who doesn't, but surely that ad says the exact opposite ?
Rather then that portray the non-Tayto eater as some sort of ugly loser/misfit/uncool idiot with no talent and no friends, they instead portray him as the wacky, popular, loveable guy who's a real joker and makes all his team-mates laugh ? Now ask yourself - looking at the rest of his gormless teammates the ad shows tucking into their Tayto in the changing room at the end of the game, who would you rather be... ?
Seems to be that rather than saying "there's always one - and you don't want to be a loser like them", the ad instead unintentionally says "Be a strong popular individual, stand-out from the crowd, be your own person - don't eat Tayto".
I'm fairly sure this is Tayto's first forray into propoer TV advertising as well. Anyone else as confused by it all as me and think they need to sack their ad company....? :)