PDA

View Full Version : Marketing Survey for Business Studies-Please Help



jofyisgod
04/05/2005, 3:37 PM
Hi,

I'd be extremely grateful if you'd take the time (not long!) just to fill in my short survey regarding football replica jerseys. I'm doing a project where i have to pretend i'm marketing the new Ireland jersey, so i need to conduct my own market research. Thanks in advance. You can paste the survey into an email and then send it albatross129 at gmail.com

-------------------------------------------------------
QUESTIONNAIRE
Please answer all questions honestly; answer questions by ticking or filling the appropriate diamond(s)

1. About you; are you...?
 Male  Female

2. How old are you?
 Under 11  12-15  16-19  20-23  24-27  28-31
 32-35  36-39  40-43  44-47  48-51  52 or over

3. How many football shirts have you purchased in the last 12 months?
 1  2  3  4  Other _______

4. Which category would the majority of shirts purchased best fit into?
 Club Shirts  National Shirts Other _______

5. What do you feel is a reasonable price (£) for a replica shirt?
 £20-29.99  £29.99-£39.99 £39.99-£49.99

6. Where do you usually purchase replica shirts from?

 Sports stores (eg: all:sports, Cummins, JJB)

 Direct from the FAI/FA/Club Shop

 Online (eg: FAI Online Store, JJB Online)  Department store


7. How often do you purchase a replica shirt for your club/national team?

Whenever a new one is released  Annually  Every 2 years
 Every 3 years  Every 4 years  Every 5 years
 Less often than every 5 years  Only when the old shirt is worn out

-------------------------------------------------------
Cheers lads,
Peter

pete
04/05/2005, 9:14 PM
2. How old are you?
 Under 11  12-15  16-19  20-23  24-27  28-31
 32-35  36-39  40-43  44-47  48-51  52 or over


I'd suggest you give the options that are more common in marketing & market research e.g. <15, 15-25, 25-35 etc...

Other than that good selection of choices to aid analysis.

Éanna
04/05/2005, 9:42 PM
One other thing

6. Where do you usually purchase replica shirts from?

 Sports stores (eg: all:sports, Cummins, JJB)  Direct from the FAI/FA

 Online (eg: FAI Online Store, JJB Online)  Department store

I reckon a lot of eircom League fans would buy their jersies direct from their clubs. I know I do. Maybe add that as an option- I mentioned it in my email anyway

jofyisgod
05/05/2005, 7:31 AM
Thanks so far lads, as many of you who can, please reply.
Thanks
Peter