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Thread: Marketing Survey for Business Studies-Please Help

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    Marketing Survey for Business Studies-Please Help

    Hi,

    I'd be extremely grateful if you'd take the time (not long!) just to fill in my short survey regarding football replica jerseys. I'm doing a project where i have to pretend i'm marketing the new Ireland jersey, so i need to conduct my own market research. Thanks in advance. You can paste the survey into an email and then send it albatross129 at gmail.com

    -------------------------------------------------------
    QUESTIONNAIRE
    Please answer all questions honestly; answer questions by ticking or filling the appropriate diamond(s)

    1. About you; are you...?
     Male  Female

    2. How old are you?
     Under 11  12-15  16-19  20-23  24-27  28-31
     32-35  36-39  40-43  44-47  48-51  52 or over

    3. How many football shirts have you purchased in the last 12 months?
     1  2  3  4  Other _______

    4. Which category would the majority of shirts purchased best fit into?
     Club Shirts  National Shirts Other _______

    5. What do you feel is a reasonable price (£) for a replica shirt?
     £20-29.99  £29.99-£39.99 £39.99-£49.99

    6. Where do you usually purchase replica shirts from?

     Sports stores (eg: all:sports, Cummins, JJB)

     Direct from the FAI/FA/Club Shop

     Online (eg: FAI Online Store, JJB Online)  Department store


    7. How often do you purchase a replica shirt for your club/national team?

    Whenever a new one is released  Annually  Every 2 years
     Every 3 years  Every 4 years  Every 5 years
     Less often than every 5 years  Only when the old shirt is worn out

    -------------------------------------------------------
    Cheers lads,
    Peter
    Last edited by jofyisgod; 05/05/2005 at 7:27 AM.

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    Lightbulb

    Quote Originally Posted by jofyisgod
    2. How old are you?
     Under 11  12-15  16-19  20-23  24-27  28-31
     32-35  36-39  40-43  44-47  48-51  52 or over
    I'd suggest you give the options that are more common in marketing & market research e.g. <15, 15-25, 25-35 etc...

    Other than that good selection of choices to aid analysis.

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    One other thing
    Quote Originally Posted by jofyisgod
    6. Where do you usually purchase replica shirts from?

     Sports stores (eg: all:sports, Cummins, JJB)  Direct from the FAI/FA

     Online (eg: FAI Online Store, JJB Online)  Department store
    I reckon a lot of eircom League fans would buy their jersies direct from their clubs. I know I do. Maybe add that as an option- I mentioned it in my email anyway

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    Thanks so far lads, as many of you who can, please reply.
    Thanks
    Peter

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