Because clubs only have one real asset, their ground, and for the most part they lie empty and not making any money for you at all bar once every two weeks. With an artifical pitch you can have people playing on it 24/7, so you could rent it out to every local team around to train/play there, let fans spend money for a chance to play there. In other words the thing could be making money for you round the clock without the disadvantage of making the pitch completley unplayable. I'd imagine it costs less to maintain too, and you have a quality surface all year round.Originally Posted by superfrank
Bookmarks