Limerick FC were in the Limerick parade last year (or was it 2 years ago?) We had just ended our sponsorship deal with Limerick 95fm, who were MC'ing the event, and they neglected to announce only one float in the entire parade, which was ours.
Agreed though, it's a good publicity measure, especially if people could hand out flyers with info on the season's fixtures / deals on club merchandise / 10% off season tickets etc.
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