Have they advertised it at all? I didn't see any ads for it. It's yet another strange sporting choice by TG4 which makes some good business sense.
Kids programmes, which are their afternoon mainstay for most of the year will be less in demand with a lot of their target audience on holiday. The Tour, like Wimbledon which they're also showing, is relatively cheap to broadcast as they are buying in the feed and the rights for a territory of this size are usually quite cheap.
While the main programme mightn't make much of a ratings impact the highlights show will probably be a useful performer in the ratings.
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