My personal view is that supporters groups should avoid using the word 'ultra'.
Whether we like it or not, the word 'ultra' has developed clear associations with the problem of football hooliganism across Europe. To pretend that isn't so is niaive, as it would also be to think that the word can be 'saved' from this negative connotation by a handful of Irish football fans. It would be asking too much of human nature in general, and journalists in particular, to expect the wider world to be able to or to even want to differentiate between 'good' and 'bad' ultras. It's therefore just so much easier to avoid the name full-stop.
It's like the word 'Republican' in Ireland. I am a 'Republican' in the original sense of the word - in that I believe in constitutional democracy over any form of monarchy as the political structure of a state. In Ireland that word morphed firstly to describe those who support a United Ireland (you could have a British Republic without the Queen !), and then more lately to describe those who propose a militant path to securing that United Ireland. Hence - Unionists who would be happy without the monarchy are 'Republicans' in the original sense of the word, but not in its new meaning in Ireland. Words change meaning over time.
No doubt I'll get barracked for this, but it's my personal view on the word 'ultra'. The English and Irish languages are full of suitable words and names to call supporter groups. There is absolutely no need to use one that has clear associations with football hooliganism - even if it's to name a group that will have zero association with hooliganism itself.
Plus 'ultras' is a sh!t Euro-pop name that sounds daft in the English language, and refers to washing detergents in a non-footballing context.....

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