If you register on the Carlsberg website, they'll send you out vouchers for free pints and a free ball. Prefer Becks myself, but free drink is free drink. as anyone who has signed up to the Guinness equivalent offer will know. Just thought I'd let people know.
http://www.liveit.ie/
(Guinness do the same (or at least did the same during Six Nations matches), sending out poker kits, fortnightly vouchers, hats, t-shirts and glasses to anyon who registers with them.)
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