I guess it will be interesting to see how this works out, but to be honest I wouldn't wish it on Cardiff even. It's a purely financially-driven thing, worse than clubs who sell out their names to businesses.
I pity the poor fella that has to manage Ebbsfleet. His reputation is potentially at the hands of 30,000 other people who'll pick his team for him. God forbid you might actually let the man manage his side?
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