Dear
Thank you for your e-mail regarding 'Kill It, Cook It, Eat It'.
I understand you have concerns about the programme. 'Kill It, Cook It, Eat It' examines our relationship with the meat we eat and our emotional response to how it gets from the farm to our forks. In this second series, each programme will focus on the methods used to rear, slaughter, butcher and finally cook young animals. The programmes will undoubtedly stimulate intense debate as we tackle some highly sensitive issues. The aim is to explore the self-imposed boundaries we put in place when we eat meat and where we draw the line, and why.
BBC Three makes a range of bold factual programmes with a tone and approach that is appropriate for its audience. The last series of Kill It Cook It Eat It was successful in terms of bringing major questions about the meat industry in a thought-provoking manner to a young audience. This series aims to build on that success by exploring the more contentious and divisive issue surrounding the killing and consumption of young animals.
While the first series focused on meat eaten widely throughout the UK; beef, lamb, pork and chicken, this second series will examine meat from younger animals; calves, kid goat, suckling pig and suckling lamb, which, while still reared, slaughtered and eaten in the UK, are part of a smaller, niche market.
The first series examined attitudes to meat eating in general. This series will attempt to look more closely at where UK consumers draw the line about the meat they will or won't eat and the reasons for these decisions. It will also explore different meat eating habits and attitudes in other countries where meat from younger animals is much more commonplace.
I would like to assure you that we have registered your comments on our audience log. This is the internal report of audience feedback which we compile daily for all programme makers and commissioning executives within the BBC, and also their senior management. It ensures that your points, and all other comments we receive, are circulated and considered across the BBC.
Thank you again for taking the time to contact the BBC.
Regards
Adam Sims
BBC Complaints
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