Celtic and Rangers have been incredibly successful in marketing themselves and playing the sectarian card. The term "Old Firm" was coined back in 1904 as the 2 clubs operated as a cartel.
The rest of the Scottish clubs suffer in a similiar way to the LoI with many locals supporting one of the big Two rather than Motherwell or Kilmarnock.
It was normally Manyoo or Liverpool here but Celtic have grown in popularity here in the past couple of years and particularly in re3cent months with the tv exposure on RTE.
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