I seriously doubt those 50 fans didn't care less about Sunderland last season though. It was the same when Abramovich took Chelsea over. I didn't see any 20, 30, 40 year old's start supporting Chelsea then but you'll see plenty of kids supporting them.
As for the cricket team. I was on that bandwagon from the start of the world cup. I hadn't a clue about the rules beforehand but learnt most of them in the first few hours watching Ireland - Zimbabwe. I can tell you my heart was pumping at the end of that match.
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