Promotion Budget for FAI eircom League of Ireland

**CharlesThompson** · 05/02/2007, 12:06 PM

Originally Posted by khoop

Fact is, Delaney is a liability. He gets 400K a year, but he gives absolutely NOTHING in return. He is an arrogant, incompetent waffler. I don't want to wait until hell freezes over - I just want the incompetent fools like Delaney to stop screwing Irish football for their own personal benefit.

I don't think you'll get many here disagreeing with this khoop. In fact I totally agree with you. This however is a seperate issue in my mind to the �400k marketing budget you were using this to argue your point.

**wws** · 05/02/2007, 12:11 PM

AND AS THE INcompetent incumbent is locked in to a 2010 contract it would actually cost several times the marketing budget to get rid of the eejit

**khoop** · 05/02/2007, 12:43 PM

Originally Posted by CharlesThompson

This however is a seperate issue in my mind to the �400k marketing budget

Not really. Incompetent Delaney might as well just flush the money down the toilet for all the good it will do the league. He's going to feed an ad agency that knows nothing about the league with a load of fairytale bullsh!t - and they will go off and produce something that is completely inappropriate. Fact.

If Delaney offered me the job, I'd charge him 50 Euros and give him the following advice:

1. Make the licencing rules strict, totally transparent and easily enforcable.

2. Make the league rules absolutely watertight to rule out any further litigation.

3. Resign.

**pete** · 05/02/2007, 12:49 PM

Originally Posted by khoop

If Delaney offered me the job, I'd charge him 50 Euros and give him the following advice:

1. Make the licencing rules strict, totally transparent and easily enforcable.

2. Make the league rules absolutely watertight to rule out any further litigation.

3. Resign.

Are you suggesting that the FAI are not doing those things because they spending money on marketing?

**CharlesThompson** · 05/02/2007, 12:55 PM

Think about it for a minute khoop. He's* giving a 'Marketing Budget' to an 'Advertising Agency' to 'Promote' the league. Hardly a sackable offence. And no disrespect to you and your �50 offer - needless to say even me, for �50 - but I'd personally prefer he gave the marketing budget to 'Professionals' to sell the league. No?

*Again, let me take this opportunity to restate that I cannot stand the floppy headed sheep-biting moldwarp.

**khoop** · 05/02/2007, 1:49 PM

He's giving money to a marketing agency to try and market the game and pretend that everything is fine and dandy - while COMPLETELY IGNORING the fact that himelf and his merry band of elves in Merrion Square are totally incompetent. The licencing is a joke. The rules of the league are a joke. The FAI is a joke. The league might need marketing - but it needs improving much more.

**monkey magic** · 05/02/2007, 3:54 PM

in all fairness, (and im not a bug fan of delaney meself) this smacks of "fooked if he does and fooked if he dosent". yes theres very obvious problems with liscencing and the state of the league, but equally any problems in the league are exagerated and over played in the media, the net result being a negative impression of the league in the average non fans mind... the ONLY way to rectify this is through proper marketing and media management of the league, and no matter what way you look at, this this is a step in the right direction.

**diamond** · 06/02/2007, 4:51 PM

FABIO is the most marketable player still in the league. he comes with good looks (ladies)striker (always popular with the kids), cool nickname (geeks tryin to figure out where it came from), and great catchy song all of his own(**** heads)he scores a few and is about the most loyal player in the league (finished second from bottom with drogs not too long ago)
he is a legebd in drogheda, the kids love him. me granny could tell you who fabio is and the kids that have never been to united park even fight in the school yard over who'll be him.
in all seriousness i think FABIO, FABIOOO, FABIOOOOOOOOOO, FABIO, FABIOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO ETC should be the face of the LOI in 2007

**pineapple stu** · 06/02/2007, 5:05 PM

Don't know if it's been mentioned already, but the promotion will be starting with a radio promo featuring fans from each club (presumably the ads will be localised). So the first great idea is something which has already been tried... I didn't hear the ads the previous time (shows how effective they were!), so what did people make of them then?

**Dodge** · 06/02/2007, 6:12 PM

Each ad will feature 3 fans of each club. Idea is supposed to be anybody can be a LOI fan. Presume the Dublin clubs will be rotated on radio...

**pete** · 06/02/2007, 6:17 PM

Originally Posted by pineapple stu

Don't know if it's been mentioned already, but the promotion will be starting with a radio promo featuring fans from each club (presumably the ads will be localised).

Localised so the rest of the country can understand dubs?