Merchandise - here's how to do it

[Peadar]

lads this thread is comical (I hope intentionally!)
a global football mega brand like Man United couldnt sustain interest in a merchandise shop in the heart of the city centre

What would you know about branding?
The "Super Saints" brand was taken off the shelves quicker than Jade Goody perfume!
No wonder all you Dubs want us to subsidise you!

[WeAreRovers]

lads this thread is comical (I hope intentionally!)
a global football mega brand like Man United couldnt sustain interest in a merchandise shop in the heart of the city centre

It is now you're on it.

Of course such a shop is sustainable but only for the 4 Dublin clubs in Dublin. I've even done some preliminary research on it. There's a shop in Stockholm along exactly those lines - sells merch and tickets for the 3 Stockholm Allsvenskan clubs.

A shop in Dublin would have to make some compromises of course ie. sell FAIreland stuff too but it would help to attract tourists into the shop and to games. At the moment there is nothing whatsoever in Dublin City centre to let tourists or foreign football fans living here that there is senior football in Dublin.

KOH

[BohsPartisan]

You clearly haven't thought this through.
All clubs would contribute equally to the running costs of the shop?

I didn't say that either. Obviously the clubs can't afford this at the present time. However if a premises or part of, was provided by the FAI (highly aspirational I know)...
Anyway you're probably right. Chances of it working out would be slim, it was merely an aspiration. No need for paranoia mind.

[incident]

lads this thread is comical (I hope intentionally!)
a global football mega brand like Man United couldnt sustain interest in a merchandise shop in the heart of the city centre

Despite the claims of some, there's nothing Irish about Man Utd.

By far the biggest market for a Dublin City Centre store would be tourists - people aren't going to visit Dublin and buy a Man Utd shirt as they can get the exact same product at home (and probably cheaper), but they might well buy a Pats/Galway/Cork shirt to take home.

While I think of it, didn't Ronan Seery claim at one point that the Dublin City shirt was easily the highest selling in the league, due to their tie up with Carrolls?

[BohsPartisan]

While I think of it, didn't Ronan Seery claim at one point that the Dublin City shirt was easily the highest selling in the league, due to their tie up with Carrolls?

Good point. I'm sure if you sold Ireland jerseys in there too it could stay afloat.

[blackholesun]

If you are going to tap the tourist market in Dublin youd need to be in / around temple bar. Rents must be savage aroynd there, but some small ****ty record shops appear to scrape buy. Sure even Leinster rugby dont have a city center shop.

Similar shop in Stockholm called Derby with the 3 big clubs having 1/3 each. Very impressive. Worth looking into ...

bhs

[SligoBrewer]

If you are going to tap the tourist market in Dublin youd need to be in / around temple bar. Rents must be savage aroynd there, but some small ****ty record shops appear to scrape buy. Sure even Leinster rugby dont have a city center shop.

Similar shop in Stockholm called Derby with the 3 big clubs having 1/3 each. Very impressive. Worth looking into ...

bhs

was in those shltty shops 2day actually!

the internet though is the best thing to do ..
could the clubs not use paypal and get it set up?
how hard is it?

[Soper]

SligoBrewer - Did they sell actual vinyl in there?

[wws]

Despite the claims of some, there's nothing Irish about Man Utd.

By far the biggest market for a Dublin City Centre store would be tourists - people aren't going to visit Dublin and buy a Man Utd shirt as they can get the exact same product at home (and probably cheaper), but they might well buy a Pats/Galway/Cork shirt to take home.

While I think of it, didn't Ronan Seery claim at one point that the Dublin City shirt was easily the highest selling in the league, due to their tie up with Carrolls?

where on earth do you get the idea that tourists would want to buy eircom league football jersies?!?! Crazy talk.

BTW Ronan Seery also claimed that he was building a club to represent Dublin in any future european football league.......

[WeAreRovers]

Similar shop in Stockholm called Derby with the 3 big clubs having 1/3 each. Very impressive. Worth looking into ...

See Post #45 above. I really hate it when people don't read my insightful and educational posts. it makes me feel unloved.

KOH

[Schumi]

Sure even Leinster rugby dont have a city center shop.

They don't need one. Leinster jerseys are sold in every sports shop in Dublin and tickets in some too, not a similar situation to EL clubs.

[Dodge]

They don't need one. Leinster jerseys are sold in every sports shop in Dublin and tickets in some too, not a similar situation to EL clubs.

You'll find the jersies of Pats, Bohs, Rovers and Shels in vast majority of sports shops in Dublin

[David]

This is an area that Linfield have been very successful in. Don't know exact figures but there is a club shop at Windsor Park, an official outlet on the Shankill Road which is owned by a member of the board as well as an online shop. When a new shirt is brought out there is a kit launch and these have proved to be very successful. It is great to see the number of people runnning about in Linfield gear. The range of stuff available from Umbro is also a massive help.

[incident]

where on earth do you get the idea that tourists would want to buy eircom league football jersies?!?! Crazy talk.

BTW Ronan Seery also claimed that he was building a club to represent Dublin in any future european football league.......

Tourists buy GAA and Rugby merchandise, so why not Football shirts?

And yes, I know that Seery talked mostly ********, but regarding the shirt sales I actually belive him. The shirt was sold in Carrolls branches throughout the city centre, all of them geared towards selling the most useless tat to gullible tourists. They all stocked the Dublin City shirt, and it certainly qualifies as being useless tat..

[dcfcsteve]

This is an area that Linfield have been very successful in. Don't know exact figures but there is a club shop at Windsor Park, an official outlet on the Shankill Road which is owned by a member of the board as well as an online shop. When a new shirt is brought out there is a kit launch and these have proved to be very successful. It is great to see the number of people runnning about in Linfield gear. The range of stuff available from Umbro is also a massive help.

Umbro have been rubbish with DCFC from a stock replenishment point of view. We didn't have any jersies available for most of 2006 season - particularly for almost all our Euro run, when we could've sold them by the van load... We're always waiting around for new stock from them - the club shops were half empty in the run-in to Christmas

Though I have a sneaky suspicion a lot of it may be to do with the club not giving them a rocket up the ass often enough.

[grounded]

Tourists buy GAA and Rugby merchandise, so why not Football shirts?

Because the GAA shirts are something they can bring home and say this is typical Irish

[David]

Umbro have been rubbish with DCFC from a stock replenishment point of view. We didn't have any jersies available for most of 2006 season - particularly for almost all our Euro run, when we could've sold them by the van load... We're always waiting around for new stock from them - the club shops were half empty in the run-in to Christmas

Though I have a sneaky suspicion a lot of it may be to do with the club not giving them a rocket up the ass often enough.

Maybe it helps that they are also our main club sponsor. Also ex Linfield player Philip Mitchell is the Umbro rep and does excellent work in helping keep shops stocked.

[BohsPartisan]

ex Linfield player Philip Mitchell is the Umbro rep

Whats his brother Grant up to this weather?

[wws]

Maybe it helps that they are also our main club sponsor. Also ex Linfield player Philip Mitchell is the Umbro rep and does excellent work in helping keep shops stocked.

Even on Merchandising Steve & David could not agree....

[dcfcsteve]

Even on Merchandising Steve & David could not agree....

Now now WWS - we're not disagreeing. Just regailing 2 different scenarios at our clubs.

Sounds like we should get Liam Coyle a job as an Umbro rep.....