The problem is that it will take a few years for that investment to pay off, if it ever does. I know my parents planted about 3,000 trees on our land about 20 years ago, under some government scheme which promised healthy profits, only to be told recently that there would be no profit at all, however the govt. would be willing to "take the trees off their hands".
And I think that, sadly, but understandably, people will need financial incentives to take the necessary steps to protect the environment.
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