Hopefully Bohs can use their money wisely so it can have a positive effect not only on Bohs, but on the league as a whole. If they spend the majority of their money on signing players and player's wages that would be bad for the club. They would have to maintain success to be able to afford the wages year after year. Just look at Shels. Just one trophyless season and they are up shít creek. This is why I think Fenlon is the wrong man for the job at Bohs.
However some of the money has to be spent on an improved playing squad. It would be madness if it wasn't. This could in turn attract players around the same level to other top EL clubs as the skill levels of players at the top of the league had been improved. Also more players will stay and play their football in Ireland. All in all, better players, better European results, better publicity for the league, and higher attendences.
A very important thing to do with the money IMO is to invest in a youth academy so that the most talented youth can be signalled out and trained specifically as youth players, rather than having them move straight to U-21s when some would not be ready to play at that age group. Many 15/16 year olds move to England and join an academy. Hopefully they would stay in Ireland if they opportunity was there. However one club is not enough to achieve all that as they won't be able to do that all by themselves. In an ideal world the top 6 clubs in the country would all have a youth academy in 10 years.
I think it is a realistic goal. The fact that teams have gone full time and summer football has been introduced has improved clubs performances in Europe.
What use would it be using the money to raise the profile of the league? Yeah sure spend the money on advertising, that will work. At the end of the day it's the product you are trying to sell. You can use as much PR as you want or put whatever spin on it but the simple fact is unless the quality of the product is improved the profile of the league won't improve.
If the money is spent on training facilities and youth academys then the league will improve and the profile of the league will still go up. I think you're mad to suggest that improved training facilities and youth academys are less important than marketing the league.
If Sligo and Galway were challenging towards the top of the Premier they would get 4,000-6,000 fans on average IMO.
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