Pointless product brand name changes...

**Pauro 76** · 07/04/2006, 2:55 PM

This week Dixons changed its name to Currys.digital. But do you say it 'Currys Digital' or 'Currys Dot Digital', either way ridiculous, Im going to pop down to Currys.digital to buy an iPod. Dime bars have now changed to 'Daim' bars. but is it still pronounced 'Dame' or 'Dime'... Jif is now 'Cif' pronounced 'Siff'.. Opal Fruits to Starburst, useless and pointless. Coco Pops to Choco Krispies. Even in the jingle it sounded silly when it changed. any other pointless brand name changes you can think of?

Oh yeah forgot, Home Farm to Dublin City, theres one...

**max power** · 07/04/2006, 3:01 PM

Originally Posted by PAURO 7

This week Dixons changed its name to Currys.digital. But do you say it 'Currys Digital' or 'Currys Dot Digital', either way ridiculous, Im going to pop down to Currys.digital to buy an iPod. Dime bars have now changed to 'Daim' bars. but is it still pronounced 'Dame' or 'Dime'... Jif is now 'Cif' pronounced 'Siff'.. Opal Fruits to Starburst, useless and pointless. Coco Pops to Choco Krispies. Even in the jingle it sounded silly when it changed. any other pointless brand name changes you can think of?

Oh yeah forgot, Home Farm to Dublin City, theres one...

so paruo your working hard over there in London, no time to think of mindless stuff then

**Pauro 76** · 07/04/2006, 3:48 PM

Originally Posted by max power

so paruo your working hard over there in London, no time to think of mindless stuff then

Just drifting along watching the day go by. These things kind of enter your head on a quiet Friday....

**paul_oshea** · 07/04/2006, 4:39 PM

pauro, the intial change over is going to cost them 6 million squid, but there after it will be a saving of 3 million a year.

so i can see where its coming from really....

**pete** · 07/04/2006, 5:27 PM

Always knew Dixons was same as Currys.

Jif changed to Cif i think because jif meant different hinks in different countries so now got commpn name worldwide.

I suppose the goal of marketers would be to havew 1 global name but it can be very difficult with so many languages...

**The Green Hen** · 07/04/2006, 5:32 PM

One That I Hate:

David Brown (example 990 Selectamatic) Is Now Known As Case International. Put That In Yer Pipe And Smoke It.

**pineapple stu** · 07/04/2006, 6:20 PM

Marathon bars.

**soccerc** · 07/04/2006, 6:23 PM

Nunch Bars

**Thunderblaster** · 07/04/2006, 6:50 PM

TnaG to TG4, Radio Ireland to Today FM, Radio 2 to 2FM, RTE 2 to Network Two and back, Newton Heath to M*******er United.

**hamish** · 07/04/2006, 7:10 PM

Thames Ironworks FC to West Ham United hence "The Irons" and/or "The Hammers".

Jif to Cif.
Kerrs Tribe to Green Tribe to Queen Julie of Tottyland
Dahamsta to Ken Shabby to Dahamsta

French Fries to Freedom Fries

Galway Rovers to Galway United

aidoB to aidoM to aidoB/aidoM
Micky O'Connor to....legend.

**pineapple stu** · 07/04/2006, 8:21 PM

UCD to UCDD.

**Aberdonian Stu** · 07/04/2006, 9:32 PM

Well many of them are silly but I think the reasoning behind Marathon becoming Snickers and Jif becoming Cif is fair enough as they wanted to have the same name everywhere and in both cases the latter was more common internationally.

**R�iteoir** · 07/04/2006, 10:00 PM

Jif changed to Cif becuase it was found that the continentals couldn't pronounce the word "Jif"

**Drumcondra Red** · 08/04/2006, 10:02 AM

D2 Red to Anto McC, whats with that???

**Neish** · 08/04/2006, 8:51 PM

Originally Posted by R�iteoir

Jif changed to Cif becuase it was found that the continentals couldn't pronounce the word "Jif"

Did JIF not mean whore in some language, or was that one of them urban myths?

**sligoman** · 08/04/2006, 10:31 PM

Originally Posted by Neish

Did JIF not mean whore in some language, or was that one of them urban myths?

Think it meant something "bad" in Spanish anyway, can't remember what though.

**Ash** · 10/04/2006, 12:24 PM

God bless Wikipedia

Cif is a brand of cleaning products by Unilever, known as Jif in Australia and New Zealand.

The Jif brand was also used in several European markets (Great Britain, Ireland, and the Netherlands)
until 2001, when the name was changed to Cif in order to harmonise marketing and product inventories
across the continent. The name Cif was chosen partly because it was used in more markets, partly
because it was perceived as a better name across the range of European languages, and also it was
thought thats people living across Europe could not properly pronounce the word "Jif" and partly because
of the potential for confusion, in Britain, with the unrelated Jif lemon juice.

Didn't Irish Mist whiskey have to be re-branded in Germany cos "mist" can
translate to sh!t in German?

Billboards all over the place telling Germans to Enjoy Irish Sh!te

Actually I remember when Marathon changed to Snickers and there was a terrible tv
advert with a former Neighbours actor playing the part of a backpacker in Australia
going into a shop looking for a snickers. The shopkeepers thought he was saying
sneekers and kept looking at yer mans feet.

Jesus I hated that ad!

**Macy** · 10/04/2006, 12:41 PM

It's to do with harmonising the names over several/ all markets. This means reduced packaging costs - as can buy in bulk, and less down time on production lines, due to package changeovers.