Eircom League must act fast to exploit feelgood factor

[pete]

Audience shares are fine but surely less people watch tv on friday night than tuesday/wednesday night for CL games. Also i'm sure quiet low tv viewing audience on a sunday afternoon.

I'm sure the eL viewer is less attractive than CL or Rugby viewer BUT on a pure value for money viewpoint surely the eL is doing fairly well on viewer per €1000 spent?

IMO eircom are a useless sponsor for the eL as they clearly have no interest in associating themselves with the competition - when do they ever advertise alongside eL tv matches? Carlesberg as just as crap for FAI Cup.

[WeAreRovers]

I'm sure the eL viewer is less attractive than CL or Rugby viewer BUT on a pure value for money viewpoint surely the eL is doing fairly well on viewer per €1000 spent?

Yes, it is doing very well and, as I said, RTÉ are very happy with it. I was just pointing out that it's more than just raw figures that count. The other factor is that the more eL is shown, the better the figures look over a period of time, the better advertisers like us and the better RTÉ like us.

Agree with you about sponsors and would add the FAI in as well. They are claiming some kind of credit for the viewing figures when it has sod all to do with them or the sponsors. Bottom line is that things are looking up and RTÉ are beginning to wake up to domestic football's potential.

KOH

[BohDiddley]

WAR, I think you can put away your audience slide rule. The main point being made, without getting into a knot over comparisons with egg-chasing, is that audiences generated by Irish football are not to be sneezed at, and that the kneejerk excuse beloved of most hacks and editors, that the EL generates no interest, is nonsense.
Given the brutal shallowness of thought of most of the advertising world, in which people are broken up into categories of income and 'class', to be 'delivered' to the client, there is of course something to be said for alickadoos being more affluent and all that, although more recently football has a much more universal appeal and the difference now probably exists more in memory than actuality. (No, it's tempting, but I won't go there )
Much, much more than mere audience metrics, the bias in coverage that works against Irish football reflects the culture of the blazers who make the decisions in media and advertising organizations. And they, let's face it, are more likely to be from rugby schools, even if those same schools lately are busy building soccer teams.

[WeAreRovers]

WAR, I think you can put away your audience slide rule. The main point being made, without getting into a knot over comparisons with egg-chasing, is that audiences generated by Irish football are not to be sneezed at, and that the kneejerk excuse beloved of most hacks and editors, that the EL generates no interest, is nonsense.

That's pretty much what I said in my last post - Yes, it is doing very well and, as I said, RTÉ are very happy with it. I was just pointing out that it's more than just raw figures that count. The other factor is that the more eL is shown, the better the figures look over a period of time, the better advertisers like us and the better RTÉ like us.

KOH

[pete]

I think this season has proven that there is reliable year round tv audience for eL football when shown on a regular basis. Sure even Longford v Waterford got 50k on TG4 which would have been one of least attractive games. I think it tv coverage continue like this for next few years it will create a new audience for eL football although i think these people will be slow to attend games as feel facilities not good enough.

In terms of competition i think EPL & GAA coverage interest has peaked with Rugby on the decline so good opportunities for the eL going forward.