Yeah its a bit of an enigma at the moment. There are people (bohs fans and non fans) who think the commercial stuff is whats causing the football side to be a disaster but I would disagree with that. They are almost like 2 different companies with different people at the helm and responsible for the decisions (Fenlon on the football side & Lambert on the commercial side). I'm sure they interact, share ideas etc but neither would have any sway over the others remit as far as I am aware.
As to whether the commercial side has outgrown the football side. Its an interesting question. Bohs posted losses in 2023 so financially the football side is arguably still bigger. Results on the pitch certainly arent up to snuff but Bohs have had to cut the footballing budget this year so more commercial output is probably needed to be sustainable as you cant rely on winning a league or qualifying for europe every year. So then I wonder is it more a question that the rest of the leagues commercial output is undersized compared to what it should or could be and Bohs commercial side seems like a juggarnaut in comparison?
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