Nissan Sponsorship

**Fair_play_boy** · 10/09/2005, 10:18 AM

The sponsorship deal with Nissan comes to an end at the end of this season. With City riding high in so many competitions, getting bags of media coverage, it is fair to assume that a bigger and better deal awaits.
What makes it more attractive to potential sponsors, IMO, is that RTE have suddenly discovered that EL and other domestic soccer games can draw huge audiences. I did not see the viewership figures for the four City games televised in August, but I heard that one of them made it into the top ten for whatever week it was on.
So, will Nissan be up for a better deal, one wonders?

**patsh** · 10/09/2005, 10:29 AM

Originally Posted by Fair_play_boy

The sponsorship deal with Nissan comes to an end at the end of this season. With City riding high in so many competitions, getting bags of media coverage, it is fair to assume that a bigger and better deal awaits.
What makes it more attractive to potential sponsors, IMO, is that RTE have suddenly discovered that EL and other domestic soccer games can draw huge audiences. I did not see the viewership figures for the four City games televised in August, but I heard that one of them made it into the top ten for whatever week it was on.
So, will Nissan be up for a better deal, one wonders?

I believe they have already stated that they were not renewing.
A possible league win and good European run may do something to change their minds?

**Xlex** · 10/09/2005, 10:31 AM

Of course you will be up for a better deal. I'd say you might get a 30% to 40% mark up on that deal, depending on clauses in the original contract. You are euro for euro better value for money this time around.

**sullanefc** · 10/09/2005, 11:03 AM

Originally Posted by Fair_play_boy

I did not see the viewership figures for the four City games televised in August, but I heard that one of them made it into the top ten for whatever week it was on.

I just looked up the ratings on AERTEL and it has

6 UEFA Cup (FRI) 201,000

9 UEFA Cup (THU) 181,000

I'm assuming the UEFA Cup on the Friday is actually supposed to be the super cup and the one on the Thursday is CCFC V Djurgardens.

The rest of the top 10 is made of "Sunday game", "Saturday Game" and "Lost"

**Colm** · 10/09/2005, 11:16 AM

Last I heard Nissan were definately not renewing.

**Troy.McClure** · 10/09/2005, 1:53 PM

I dont want to open a can of worms, but I got the impression that Nissan were not happy campers when Dolan got fired and they weren't consulted (although personally I dont think that they should have been). If they are leaving coz Dolan isnt involved anymore then I think that is a big mistake on their part. Obviously I dont know the full story, but with the posibility of Champions League next year, Setanta Cup, increased tv coverage and our good form in Europe for the last 2 years I would say that our stock has imporved significantly.

Anyway, Im sure that there would be plenty of other would be sponsors queueing up. Howmany times have we been on telly this year? 12 so far is it? Thats an impressive return, much better than a GAA county could offer, except maybe for Cork.

**thejollyrodger** · 10/09/2005, 2:42 PM

where can you see the ratings ? have you a link

**Troy.McClure** · 10/09/2005, 3:20 PM

Its somewhere on aertel but I dont have a link. find it somewhere on rte.ie. Basically we pulled in 181,000 viewers and the brits pulled in 200,000ish

**Fair_play_boy** · 10/09/2005, 3:44 PM

Originally Posted by thejollyrodger

where can you see the ratings ? have you a link

http://www.rte.ie/aertel/p369.htm

**Dodge** · 10/09/2005, 4:38 PM

Originally Posted by Troy.McClure

I dont want to open a can of worms, but I got the impression that Nissan were not happy campers when Dolan got fired and they weren't consulted

If a sponsor is ever consuklted about these things its time to give up lads...

**jorge** · 10/09/2005, 5:56 PM

It does'nt matter if they dont renew you'll get at least a 40-50% increase in sponsorship from a 'big' company maybe even an MNCO.

Is it true Dolan got a handy Jeep from Nissan in his time in-charge?

**Fair_play_boy** · 10/09/2005, 8:31 PM

Originally Posted by jorge

It does'nt matter if they dont renew you'll get at least a 40-50% increase in sponsorship from a 'big' company maybe even an MNCO.

I wonder if there is anybody in the club management who has the capacity to negotiate this? It would be nice to think that we could get a higher profile sponsor than a local tool hire company, like Shels have, after all they achieved. At least Nissan are an all-Ireland company.

**Colm** · 11/09/2005, 12:37 PM

Originally Posted by jorge

Is it true Dolan got a handy Jeep from Nissan in his time in-charge?

Yeah and the number plate he got is class.... 05-C-1984.

Rico also has a brand new Nissan jeep now. I think they give the club something like 3 cars a year or something like that.

**�anna** · 11/09/2005, 11:03 PM

Originally Posted by Dodge

If a sponsor is ever consuklted about these things its time to give up lads...

sponsors aren't being consulted, but they obviously think they have a right to be

AFAIK, the situation is something like this- Dolan is buddies with the head honcho of Nissan Ireland, and when he got fired, Nissan threw a fit over it, with the result that they won't be renewing the deal. TBH, if thats their attitude, then **** them. They'll be losing out. WE should easily be able to match that deal or better it the way we're going.

**kevincronin2000** · 11/09/2005, 11:23 PM

I dont know if people actually support the teams sponsors, but i bought 3 Nissans since they started to sponsor city. I bought an Almera a couple of years ago and this year a primeara to replace the almera and a micra for her self. I'd say my next car won't be a Nissan!

**�anna** · 11/09/2005, 11:30 PM

I do tryand support the teams sponsors whenever I can, didn't get around to buying a Nissan yet, but I will definitely NOT be buying one based on what I've heard about their behaviour over this issue.

**kevincronin2000** · 11/09/2005, 11:31 PM

Do you drink Guinness?

**�anna** · 11/09/2005, 11:33 PM

Originally Posted by kevincronin2000

Do you drink Guinness?

I'll do what I can to support our sponsors, but not to the extent of drinking a jackeen drink!

Nah, I actually do, if I'm outside of Cork and can't get murphys

**pete** · 12/09/2005, 10:42 AM

I have confidence that the club will get a new sponsorship deal as club getting a lot of exposure this season in particular. I wonder if Nissan has accessed the vlaue of the sponsorship to them as can really only be based on exposure as not going to sell many cars directly to City or eL fans.

I would like to see a sponsor that can bring exposure to the club by linking with promotions. Something that appeal to fans of all ages.

**Dodge** · 12/09/2005, 11:22 AM

In fairness I reckon most clubs will have better sponsorship deals next season. The current ones most likely signed before the huge increase in TV coverage