I can see O'Neills becoming the longer-term supplier of all the bigger clubs in the LOI. Simply because they're prepared to put considerable effort in.
If you look at Bohs, for exmple. There's no way Addidas, Nike or Umbro would have indulged them with the various Marley, Palestine, Dublin Bus, Hospital etc shirts they've done in recent years. Unless you're a really big club, those other suppliers will expect you to pick a shirt design from their catalogue. They won't do you a bespoke one like O'Neills will. O'Neills also provide a much broader range of items beyond the shirts as well - again, way more than any of the big kit suppliers would do for an Irish club.
We just need O'Neills to open up more town centre shops, which would then remove the need for any LOI club they supply to have its own retail outlet. O'Neills have stores in almost every county up north, but the only one I can think of anywhere else is the Long Mile Road one that's part of their offices/factory in Walkinstown (with the big ball on the roof).
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