The trajectory was going up in the 2-3 years prior to Covid and thankfully continued on with an additional post-pandemic bump with demand for actual real live sports attendance people were starved of for two years
I think alot of people who always loved football in this county have to a degree got a bit sick of English football and I agree younger fans are not as entrenched in their minds with English clubs as 10+ years ago thinking that anything non-Premier League or the LOI is something sub standard so more open minded to heading down to their local ground
No doubt better marketing with social media, increased number of professional clubs on/off the pitch and a positive promotion of women's game has had a positive impact upon the men's game. Also a hot economy is very important the league all round suffered badly in this regard between 2008-2013
I still think the standard is crap considering the increased money circulating around the league. Standard of football, facilities and another economic downturn to me will be 3 things that could de-rail this boom over the next few seasons
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