Perhaps a little bit tongue in cheek. I had a smile on my face typing it. But it's one of those ones that's funny because there's some truth in it. It's the same rambling style of half sentances and unfinished toughts that trail off. Trap had an excuse of course.
I do.
A couple of bad results and our supporters will start looking at someone like Dean Smith with the sort of derision usually reserved for cockney knobheads in Burberry flip flops trying to convince them to go into a bar in some resort on the Med with the offer of a free shot and the promise of there being "loads of birds in there".
Bring Back Belfast Celtic F.C.
Why are people so desperate to have a tacky sponsor on the jersey again?
International jerseys don't have sponsors and aren't allowed to wear them. We were the only country to ever do it because the FAI is greedy and wanted to milk every penny out possible. Soon as they bring back sponsors on the jerseys, I'll never buy one again.
When did we play with a sponsor on our jersey?
Only time I can think of was the odd testimonial, because they weren't full internationals
Fairly sure other countries have sold replicas with sponsors on them
The FAI appointed a new commercial director only in June
https://www.fai.ie/domestic/news/fai...-director-role
Ex-LOI player who went into brand marketing (Canterbury, Mire, Speedo...)
Interview with him in Irish Times last week. Seems like a good bloke. Plenty of discussion of the commercial side.
https://www.irishtimes.com/business/...sean-kavanagh/
I noticed there were a some other articles with FAI figures last week (canham, Andrews..). It felt to me like a bit of strategic PR on the FAI's side.
When you see the way Guinness compliment their own rugby themed advertising by putting significant sponsorship into that game, it highlights something else.
There's a certain Irish gambling company with a heavily football focused advertising and social media output who have provided more sponsorship revenue to Huddersfield Town than their own national team.
The FAI shouldn't be above pointing out if a company is using football to promote their own product/services, but aren't making any contribution to the game in the country.
Bring Back Belfast Celtic F.C.
The Irish Times article says they have ruled out gambling companies.
I'm not sure what your Guinness comment is.
Wasn't there a backlash when they announced that streaming LOI games would be handled by one of the gambling companies?
Last edited by tetsujin1979; 19/10/2023 at 12:09 PM.
Can't remember
Indeed.
I was once in the company of SK around the time he was appointed. He was asked to get up and say a few words, unprepared, and it was awful - "Who is this guy?", I thought to myself.
But listening to him later at the bar, he was very impressive - thoughtful, articulate, relaxed and with a very clear vision of what he wanted to do.
It seems to me that he's just one of those people who freezes when you put a microphone in front of him.
I always assumed FIFA don't permit it for official matches. For if you think about it, it could lead to all sorts of problems, including sponsors on shirts clashing with FIFA's own sponsors.
Don't ever recall having seen it myself, including eg on away fans when their team plays NI.
It was trackchamp, owned by bwin. IIRC people weren't happy that you needed to open an account with bwin to use the service
Thread about it here: https://foot.ie/threads/207144-FAI-signs-up-TRACKCHAMP-as-official-video-and-data-partner
Hill ruled out a gambling company as main sponsor two years ago: https://www.independent.ie/sport/soc.../40135138.html
Just that they don't just run all the rugby based adverts in isolation. They are listed on the websites of the IRFU, Leinster & Munster as official sponsors. If you are going to use a sport to flog your wares the decent and honourable thing to do is to provide some sponsorship for the people who organise it in your area. Walkers Crisps do something similar across the water with the Gary Lineker adverts and their sponsorship of Leicester City.
As a bookmaker who plays up their Irishness and pumps out football related content on a daily basis, I'd say it's poor form from them that they've provided sponsorship to teams in the English league, but not the FAI.
That applies at a more local area as much as it does at a national level as well. For example McDaid's have made a fortune flogging bottles of Football Special and make a lot of being a Donegal company. It feels to me like they should have been the shirt sponsors of Finn Harps for as long as they've had one.
Bring Back Belfast Celtic F.C.
Do Guinness really spend extra money at grass roots?
They do seem to "activate" their sponsorship well, which in fairness is much easier for a uniquitous drink company! Opel did the same back in the glory days. All their ads came with "official sponsor to Irish football team" or something like that. Arnold O'Byrne was a key part of Jack's Army at one stage.
Chris Wilder: made a silk purse out of a pig's (literally) ear at Sheffield United and currently out of a job.
Forget about the performance or entertainment. It's only the result that matters.
The rule of thumb is that a company needs to spend €3 for every €1 of a sponsorship to promote the fact it's a sponsor - that's a lot of bottles of Football Special to justify even a modest logo on a sleeve. Large organisations (like a bank) might have some discretionary spend for regional offices to spend on local activities. Might the likes of a Guinness rep cough up kegs or merchandise for a local event?
It'd be poor form if the bookie just couldn't be bothered to engage with the FAI, but it could also be that there's no return on the spend for them (fair enough - sponsorship isn't altruism) or that the FAI wouldn't take their money in any event.
Hello, hello? What's going on? What's all this shouting, we'll have no trouble here!
- E Tattsyrup.
Isn't Paddy Power more of an ambush marketer? They associate themselves with events for free through a slightly irreverend social media strategy.
Last edited by Stuttgart88; 19/10/2023 at 3:21 PM.
Bookmarks