In the aftermath of any half-decent game that's been televised live, or at least well-attended, some people (managers, players, pundits, journalists, fans) will always describe the game with the following words:
They just can't help themselves, it's a reflex action.It was a great advertisement for the league
I know what they mean - fair play, it was a good game, should encourage more people to go to the next one - but it just sounds a little odd to me. The game IS the league - it's not a commercial.
To me, it's like someone saying
I really enjoyed that episode of 'The Sopranos'. It was a great advertisement for the televison series 'The Sopranos'.
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