I think it's in the current contract that Sky can't come in with a lower offer than the one they are currently paying - they have to at least match it.....With ITV out of the way Sky will surely take advantage of & reduce the Premierships tv contract the next time round
The ITV situation stems from the fact that ITV wanted to renegotiate the contract, but the clubs wouldn't. ITV's way out of this is to close the station, thus meaning they don't have to pay anything......
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