I think you're over-estimating the draw of the LOI.
There will be people who have never previously shown any or much interest in the league. If their interest gets tweaked but they find they can't get to games, they'll go do something else instead. They can get saturation coverage of English or Scottish football. They can do social activiites that a lot of people let slide a bit during Covid etc etc. Their interest will inevitably wain a bit. The current boom in interest in the league may well not be sustained. You ned to let people experience your product when they want to. There is no sensible marketing strategy which sees a virtue in people not being able to trial your offering (the 'rarity value' exception only works if you can price accordingly).
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