This is a move driven by risk mitigation. The owners of these clubs do not like variability and volatility to the income streams of their business based on qualification for Europe. Their only concern is whether this can be pulled off with the revenue streams they envision. The IPL cricket franchise system would suggest to me you can fabricate something immensely popular and successful from zero tradition if you package it well enough.
I'd agree with John83 in that the LOI is in such a bad position this doesn't even reverberate. It's like a human watching the Titans and the gods battling it out.
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