It appears to me that they’ve given up hope of attracting new viewers to watch LOITV and are instead cashing in on the fanaticism of LOI fans. Based on the way they’ve priced it, it looks as though they’ve had a look at the viewing data from last year's figures and come to the conclusion that people watching games religiously were the fans of the two clubs involved in that game. The pricing appears to take advantage of the fact that 'anyone that’s willing to pay to watch a LOI match at all will be willing to pay €7 for each individual game because they all appear to be mad enough to justify paying €252 a year because they won’t want to miss a game'. Not a view I agree with because it majorly stings fans living abroad and leaves a very small amount of outsiders willing to pay to watch a league they haven’t watched before.
If this wasn’t the case then I’m sure they’d have been able to sell an ‘away game season pass’ for 1 particular club or a season pass for all 36 games of just 1 club
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