dolan was sacked (
statement) because he wanted to spend €100,000 or so on training facilities.
rico possibly cost us €150,000 by not playing our best available players, uselss unimaginative tactics (brainwave, lets push dan murray up front!

), and not giving the team the bollocking they deserved.
in economics we call that an opportunity cost of €50,000. he can complain about fans not turning out all he likes, but the actuall football could have earned €80,000 that day.
its a simple concept patsh, heres the lesson:
if i have enough money for one item of fruit, and i pick an orange instead of an apple, the opportunity cost (OC) is that I didnt get to eat an apple. a pretty low OC.
If I can buy a car that cheap in the short term but will guzzle petrol and break down a lot, instead of a dearer, more reliable car, the opportunity cost would be however more expensive the "cheaper" car is.
If a Brian Lennox decides not to improve training facilities and sack a manager in the process, he'll save himself money. However, in sacking that manager and appointing one who appeared not to know what he was doing, he cost the club €150,000. taking a rough estimate of how much dolan and the players wanted to spend immediately on improving training facilities, at €100,000, the opportunity cost would be the €50,000 the club lost by making a bad decision.
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