Considering that the Netherlands has a population almost 50% larger than Belgium's (17m vs 11.5m), the Belgians should be bloody delighted with that split.
The huge population difference would be reason enough on its own for the Dutch league to have higher commercial value. It helps as well that it's all in one language too (i.e. less complicated to televise).



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) . The linguistic uniformity of Dutch broadcasting therefore makes it easier and cheaper to broadcast than the Belgian League, which involves two very separate large languages (meaning different commentary and commentators for games etc). And by splitting the audience for the Belgian League into 2 different large linguistic groups, not only is it more complex/expensive to broadcast, but it's commercial value is also reduced. As it's more expensive to advertise to, and you have to duplicate resources in 2 different languages. And that's all in addition to the more significant issue that Belgium just has a much smaller population than the Netherlands.
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