Newstalk def not sponsors, ATFC correct on that, only partners. I remember the name ok, and it was definitely late 90's possibly only for one season, but the name was 'the Harp Lager FAI National League'
Without google here is a stab from memory of previous sponsors.
Earliest I can recall was from 1976 - Bass League of Ireland, only remember that from seeing old Dundalk programmes as we won the league that season, not sure how long the sponsor ran for.
Early 80's KFC, then later Pat Grace came on board, then Opel picked it up from around 1985/86, most will recall Board Gais, from early 90's ran for a fair while, well up to 96, Harp maybe one year, then Eircom for possibly 10, then Airtricity, now for SSE Airtricity.
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