LOI Promotion Activities

My phone will prompt me that Sligo v Bohs highlights are available on the FAI TV YouTube channel. As mentioned last week, The LOI Show (weekly highlights) should also be available like this. It's the best platform to broaden the reach of the league. They might actually gain subscriptions for some of the live league games.

Sweet Jesus this ranks pretty highly on the cringe meter for me

https://twitter.com/waterfordfcie/st...UdBD6KdtpiVIdA

Not a LOI promotion activity per se but the video of the queen chants in Tallaght yesterday has 8M views on twitter, and counting...
Surely the most popular LOI video ever?? The Flores goal didn't even hit 6M.

It?s a shame these shels fans are so against the clubs 'Mind Yourself, Mind Your Mates and Mind Your Family' initiative. Every time the play Pats they're at this. Between this and throwing bottles at the linesman against rovers a couple of weeks ago and throwing bottles at the linesman/Barry Cotter last night they really are among the lowest in society

https://twitter.com/michaellarkin9/s...3CqVfHWYmoGckQ

There’s also a video doing the rounds of them shouting racist and homophobic slurs at Cotter in the second half. Vile club.

Originally Posted by 2 Year Contract

There’s also a video doing the rounds of them shouting racist and homophobic slurs at Cotter in the second half. Vile club.

No idea what was being said, but very visible on LOITV, near the end of the game, abuse being dished to Cotter as he was getting set to take a throw. Lad was actually walking along the railing alongside Cotter screaming at him.

As Legendz posted in the Attendances thread, Kerry have been making effective use of Twitter to grow their promotional reach:

Finn Harps: 22.5k
Waterford: 21.1k
Bray: 20.2k
Galway: 17.7k
Cobh: 14.3k
Longford: 13.5k
Wexford: 12.3k
Treaty: 8.9k
Kerry: 5,150
Athlone: 5,131

Which complements the bread-and-butter local print and media work. Rather less impressive is the Facebook output, which has largely consisted of Twitter reposts, whereas a more interactive format is required to develop a following on that medium:

Galway 27k
Finn Harps 19k
Waterford 17k
Bray 17k
Wexford 14k
Cobh 10k
Longford 10k
Treaty 8.5k
Athlone 7.2k
Kerry 1.4k

Rovers announce a new main sponsor to replace 888.
Mascot workwear..never heard of them to be honest but they must have a few bob if they have gone in as main sponsor

Originally Posted by sbgawa

Rovers announce a new main sponsor to replace 888.
Mascot workwear..never heard of them to be honest but they must have a few bob if they have gone in as main sponsor

MASCOT ® WORKWEAR is among Europe’s largest workwear brands and is a clear number one in product innovation. It is a family-owned company established in 1982 and now with more than 4300 employees. The company has its own SA8000-certified factories in the Far East that safeguard the ethical work environment – and secure award-winning product quality standards.

Good to see they exploit labour ethically

Is it just Dundalk left with the tricky situation of having a betting shirt sponsor going into the new season so?

And another betting company gone this league

Originally Posted by Elfman

Is it just Dundalk left with the tricky situation of having a betting shirt sponsor going into the new season so?

yep...

Originally Posted by Elfman

Is it just Dundalk left with the tricky situation of having a betting shirt sponsor going into the new season so?

You bet !

What were the odds of that ?

Haha. Oh I'd say it's definitely a risky gamble from them!

Club social media accounts could do worse than use this beginner's primer to promote the League in general:

https://youtube.com/watch?v=PeEbcTGG...ature=youtu.be

https://www.rte.ie/sport/soccer/2023...eason-preview/

The RTÉ podcast previewing the season.

The Kerryman had a 5-page spread this week building up to Friday's KO - obviously this was an exceptional case due to the circumstances, but there will most likely be a dedicated page (or perhaps two) reviewing the previous game and previewing the next on a weekly basis.

Good preview of First Division here.
https://www.youtube.com/live/VTIXkMPmPFs?feature=share

https://twitter.com/LOICentralPod/st...PcGgqX6KQ&s=19

The LoI Central podcast is available as well.

New Cork City owner Dermot Usher and Longford Towns prodigal son Aodh Dervin are on S7EP1 of Between the Stripes LOI podcast https://betweenthestripes.net/bts-20...r-aodh-dervin/

Excellent articles on the league in the current editions of both World Soccer and Hot Press.