That's nearly everyone on social media anyway - people craving attention and likes to validate themselves.
But either way, that's the way the world is going, and it's definitely helping the league.
These guys aren't professionally trained journalists usually so their stuff can be amateurish at times, but in a way I think that's why it's popular. To the youth, the "presenter" just seems like normal lad you'd hang around with and go to a game with.
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