I spent quite a bit of money at the start myself on players and stadium and went bust. I think probably improving your stadium and putting money into your youth players(you can promote one every week) is the best option. You have to start your training aswell, if you keep your training to your formation then your players tsi's will improve.
I hope this is good advise as its still my first season. I dragged my team up from bottom (5 straight defeats, 5-0 cause there was no manager) to 4th last in the league. Next year i'll get to give promotion a proper go hopefully and get my first decent cup run.
Oh ye if you go abroad to play friendlys it costs you money. I'm noot sure if it depends on where you go or how big your oppositions home crowd is. I went to Argentina and it cost me about 7,000
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