Lots of them doing it. Buffon's gloves are the same. It's basically Puma's latest gimmick but the supposed idea is something like "you need to be self confident to wear these" so it reinforces self belief. I think that's what I read when I noticed it first in the FA Cup Final.
Edit, sorry, just read DeLorean's response.



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I knew it is obviously their official name, but I would have assumed that all the official names were in the official language of the nation in question. It seems this isn't the case so that explains it I guess.
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