A few people seem to be saying that because the clubs aren't doing as much as they could, the FAI shouldn't have to do anything. That's just daft. If everybody waited until every other possible party was doing as much as they humanly could before lifting a finger, nothing would ever get done. The push needs to come from both sides. The clubs have to help themselves, sure, but the FAI need to do whatever they can to help facilitate that as well. And national promotion of the league would certainly both achieve that, and fall outside the remit of any one club.
That said, I agree with Legendz on one point, it should be something the clubs themselves lobby for, and in this respect, I'm not sure the clubs are doing as much as they can. Maybe that's something that we as the fans can bring to the clubs' attention.
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