
Originally Posted by
dcfcsteve
Everyone's focusing on the additional revenue that Shels could attract from a relatively small number of European games (3 or 4 home games in the UEFA group stages - only 1 or 2 of which would be big-name sell-outs - and TV rights to 2 or 3 live matches) as if that will suddenly give them a sufficiently large war-chest to dominate Irish football for all eternity.
The real financial benefit of ANY Irish club doing well in Europe is not from such one-off, opposition-dependent income. It's instead from rich idiots like Courtenay, McManus, Magnier etc, who suddenly twig that it'd be a much better investment to put a small amount of money into an Irish team with genuinely strong potential (Bohs, Cork, Derry etc) than to put a much larger sum into a nothing team like Carlisle that would be unlikely to deliver any return. or a much bigger sum into Man U or Celtic with a much lower likely yield on your investment.
If Irish clubs keep themselves in the public eye through European exploits, sooner or later somebody will see them as a good low-cost financial investment. You would only need to spend a few million on an Irish team that within 3-4yrs could realistically be in the Champions League group stages. Hey presto - serious return on your money for the bored rich, and you become a local hero for Irish sport. No great negative impact if it doesn't work out, as the initial outlay would be relatively small versus your net worth.
Without reliable forms of income, teams can't afford to sign all the best players in the League and dominate it totally. Praying for group-stage qualification each year and games against big European clubs is not a reliable form of income to budget against. Speculating in this way would be foolish for Shels or any other Irish club (ref. Leeds United). Shels have one of the lowest reliable incomes in the league, as their crowds are crap.
The real benefit of any Irish team doing well in Europe would therefore be to stimulate external investment in the league. Ironically, that investment could well go to other clubs than the likes of Shels.
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