Dervan wouldn’t be irreplaceable. There’s a world of difference between being a sports journalist and running a comms office. Comms management isn’t swanning round with the men’s senior team arranging press conferences and soft flannel interviews about games of two 'alves and club form. I’m sure he’s good at that, and well connected. But your top comms manager doesn’t do routine media work. They run the comms team and budgets. They're focussed on managing issues, crisis avoidance and message management for audiences who don’t read the sports pages – I’m generalising with the last bit, but the civil servants who do the budget sums for ministers, and the ministers themselves and the sports quangos the government funds like to hear news of competency now and again. Colin Healy’s contract, Eileen Gleeson’s salary without a job, the hunt for Stephen Kenny’s replacement, internal strife with unions and staff issues, handling the backwater blazers with fiefdoms in local leagues – the comms on all of those were bungled, and some still are. Teneo are very good at what they do, and they’ll offer high-level comms strategy and be on hand for big issues and crises, but they won’t be cheap or as timely as having an experienced comms manager in-house 24-7. If Dervan is on the way out and I was the FAI, I'd be whispering in the corridors in the likes of Teneo and Wilson Hartnell to see if any of their senior sports comms people have itchy feet (and quite possibly masochistic tendencies).
Bookmarks